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Published byProsper Sutton Modified over 9 years ago
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Deborah Meyer Vice President & Chief Marketing Officer January 23, 2008
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It’s An Election Year
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It’s An Olympics Year, Too
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The Super Bowl
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The Oscars
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In Home DVRs
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Consumer’s Issues – War
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Consumer’s Issues – Gas Prices
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Consumer’s Issues – Mortgages
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Consumer’s Issues – The Economy
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24/7 Entertainment Coverage
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What’s the Common Thread?
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It’s Never Going to be the Same Again… $4 million in 24 hours 22 million clicks and a star is born Is anybody watching? Telling his story to the recruiters Battle shifts to online downloads and streaming video
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Play Video Colbie Caillat Clip Sam McGuffie Leap Clip
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Jeep Social Networking FLICKR FACEBOOK PROFILE / FAN PAGES MYSPACE YOUTUBE PAID SEARCHHOMEPAGE PLACEMENTS LIFESTYLE EP CASUAL LIGHT GAMESJEEP EXPERIENCE LIBERTY SESSIONS WAY BEYOND TRAIL PATRIOT FACTOR JEEP.COM
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Challenger Social Networking
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Chrysler 300 Social Networking Spin It Your Way Contest
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Play Video Chrysler 300 - Spin it Your Way Contest
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We’ve Got A New Boss – Our Customers
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Quality
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New Day Celebration – Product Actions Dodge Caliber SE Plus Dodge Avenger SXT and RT Dodge Charger SE Plus Dodge Grand Caravan SE Chrysler PT Cruiser LX Plus Street Cruiser Chrysler Sebring Sedan Chrysler Sebring Convertible Chrysler 300 Signature Series Chrysler Town & Country Touring Signature Series Chrysler Aspen Limited “G” Package Jeep Grand Cherokee Jeep Commander
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2008 Dodge Grand Caravan
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2008 Charger SE Plus
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2009 Dodge Journey
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2009 Dodge Ram
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Customer Advisory Board
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Package Examples Dodge Charger SE Plus Chrysler 300 Signature Series Dodge Caravan SE
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2009 Dodge Ram
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