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Deborah Meyer Vice President & Chief Marketing Officer January 23, 2008.

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Presentation on theme: "Deborah Meyer Vice President & Chief Marketing Officer January 23, 2008."— Presentation transcript:

1 Deborah Meyer Vice President & Chief Marketing Officer January 23, 2008

2 It’s An Election Year

3 It’s An Olympics Year, Too

4 The Super Bowl

5 The Oscars

6 In Home DVRs

7 Consumer’s Issues – War

8 Consumer’s Issues – Gas Prices

9 Consumer’s Issues – Mortgages

10 Consumer’s Issues – The Economy

11 24/7 Entertainment Coverage

12

13 What’s the Common Thread?

14 It’s Never Going to be the Same Again… $4 million in 24 hours 22 million clicks and a star is born Is anybody watching? Telling his story to the recruiters Battle shifts to online downloads and streaming video

15 Play Video Colbie Caillat Clip Sam McGuffie Leap Clip

16 Jeep Social Networking FLICKR FACEBOOK PROFILE / FAN PAGES MYSPACE YOUTUBE PAID SEARCHHOMEPAGE PLACEMENTS LIFESTYLE EP CASUAL LIGHT GAMESJEEP EXPERIENCE LIBERTY SESSIONS WAY BEYOND TRAIL PATRIOT FACTOR JEEP.COM

17 Challenger Social Networking

18 Chrysler 300 Social Networking Spin It Your Way Contest

19 Play Video Chrysler 300 - Spin it Your Way Contest

20 We’ve Got A New Boss – Our Customers

21 Quality

22 New Day Celebration – Product Actions Dodge Caliber SE Plus Dodge Avenger SXT and RT Dodge Charger SE Plus Dodge Grand Caravan SE Chrysler PT Cruiser LX Plus Street Cruiser Chrysler Sebring Sedan Chrysler Sebring Convertible Chrysler 300 Signature Series Chrysler Town & Country Touring Signature Series Chrysler Aspen Limited “G” Package Jeep Grand Cherokee Jeep Commander

23 2008 Dodge Grand Caravan

24 2008 Charger SE Plus

25 2009 Dodge Journey

26 2009 Dodge Ram

27 Customer Advisory Board

28

29 Package Examples Dodge Charger SE Plus Chrysler 300 Signature Series Dodge Caravan SE

30 2009 Dodge Ram

31


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