1. Developing a Cultural Tourism Program Anne Ketz 106 Group Seeking a Balance Between Authenticity and Economic Development

2. Chief Smith’s vision for his people… The Cherokee Nation shall achieve and maintain an enriching cultural identity, economic self-reliance, and a strong government.

3. Cherokee people in Oklahoma The Cherokee people have faced centuries of adversity with resilience to prosper and excel, and today maintain a distinctive cultural identity.

4. Cultural tourism must challenge stereotypes

5. Strategic planning ensures a successful program

6. Case Study: The Trail of Tears

7. Illinois Campground

8. Successful branding: emotionally rewarding to consumers, financially rewarding for business

9. Integrating marketing & economic development

10. Cultural Tourism: safeguarding authenticity while providing economic opportunities

11. 1. Protect and properly maintain cultural resources

12. 2. Ensure a cohesive message & design program-wide

13. 3. Utilize established laws & systems that align with the goals & values of the cultural tourism program

14. 4. Have a visible presence in the community as a resource for redevelopment, community outreach, & business development

15. 5. Establish a small business network to educate, coordinate, & support key marketing messages

16. 6. Certify new tourism-related businesses based on the program’s mission, principles, and review process.

17. Program Success Keep sight of the big picture Involve the community Commit to long-term thinking Dare to dream

18. Group Discussion - Setting up a New Cultural Tourism Program 1.Possible partners & stakeholders 2.Which of these people should be part of a development team? 3.What makes an effective team? Identify characteristics of an effective team. 4.Key types of resources 5.Develop a key message 6.How best to convey that message?

19. Questions? Anne Ketz Tel. 651.290.0977 anneketz@106group.com Minnesota / Washington DC