1. 外 贸 英 语 函 电 Business English Correspondence 易露霞 陈原 孙美楠 主编 清华大学出版社

2. Basic Knowledge of Business Letter Writing Chapter One

3. Contents of Chapter 1 Section One Introduction of Business Letter Writing Section Two Layout of a Business Letter Section Three Structure of a Business Letter Section Four Addressing Envelopes Section Five Good Writing Principles Section Six Some Rules of Good Writing Section Seven Useful Words & Expressions Section Eight Useful Sentences Section Nine Exercises

4. Section One Introduction of Business Letter Writing （ P1 ） http://metc.gdut.edu.cn/xinhan/

5. Requirements to the Writer （ P1 ） If a business letter is to achieve its purpose, the writer should have （ 1 ） a good command of standard English （精通标准英语）； （ 2 ） knowledge of business theory and practice （通晓贸易理论与实务）； （ 3 ） knowledge of technical terms （通晓专业术语）； （ 4 ） knowledge of psychology （掌握人的心理）； （ 5 ） skills in salesmanship （掌握熟练的推销技巧）。

6. Section Two Layout of a Business Letter （ P2 ）

7. 1.Full-block style (Letter head) (Reference Number) (Date) (Inside Address) (Salutation) (Subject Line) (Body) (Closing) Every line in the full-block style begins at the left margin, and the open style of punctuation has been adopted

8. (Letterhead) (Refernece Number) (Date) (Inside Address) (Salutation) (Body) (Closing Sentence) (Signature) 2.Indented style

9. 3.Modified block style In this style, paragraphs are not indented. The “Date”, “Complementary Close” and “signature” are aligned slightly past the center of the page, e.g. (P5)

10. 4.Semiblock style with indented paragraphs This style is similar to the modified block style with one exception: the first sentence of each paragraph is indented 3-6 spaces.(P5-6)

11. Section Three Structur of Business Letter The basic structure of a business letter: 外贸业务信函的结构： Letterhead （信头） Ref. NO. （发文编号） Date （日期） Inside Name and Address （信内名称和地址） Salutation （称呼） Subject Line （事由标题） Body of the Letter （信的正文） Complimentary Close （结尾敬语） Signature （签名） Enclosure Notation （附件） Carbon Copy （抄送） Postscript （附言）

12. Section Four Addressing Envelopes

13. 1. Block Style

14. 2. Indented Style

18. 1.Completeness （完整） 2.Concreteness （具体） 3.Clearness （清楚） 4.Conciseness （简洁） 5.Courtesy （礼貌） 6.Consideration （体谅） 7.Correctness （正确） Section Five Good Writing Principles P16-20

19. 1.Study your reader’s interests （研究读信人的兴趣） 2.Adopt the right tone （使用正确语调） 3.Write naturally and sincerely （书写自然、诚恳） 4.Avoid wordiness （避免拖泥带水、迂回繁冗） Section Six Some Rules of Good Writing

20. 5.Avoid commercial jargon （避免使用过于专业的 行话） 6.Write effectively （写出有效的信函） 7.Avoid monotony （避免千篇一律） 8.Plan your letter （打好草稿） 9.Pay attention to first and last impressions （注意 第一印象和最终印象） 10.Check your letters （检查全文）

21. Section Seven Useful Words & Expressions

22. 1 ． appreciate 感谢 2 ． ship 装运 3 ． 2 percent discount 2% 的折扣 4 ． latest catalogue 最新目录 5 ． cash payment 现金支付 6 ． fill one’s order 执行订单，完成订单 7 ． remittance 汇付 8 ． to hear from you 收到你的回信 9 ． have obtained your name and address from... 从 …… 处获悉贵公司名址；承蒙 …… 的介绍获悉贵公 司名址 10 ． state-owned enterprise 国有企业

23. 11 ． business contacts 业务联系，业务关系 12 ． take the liberty of 冒昧地 13 ． wish to inform you that... 希望告知 …… 14 ． in compliance with /as (you) requested 按照（你）方要求 15 ． to be transferred to…for attention 转交 …… 处理 16 ． be given to understand that... 据了解 …… 17 ． fall within the scope of... 业务范围 18 ． take this opportunity to do sth. and see if we can... 借此机会做某事 19 ． approach sb. for sth. 就某事与某人联系

24. Section Eight Useful Sentences P22-25 Section Nine Exercises P25-27