1. Securing New Investment: What Does it Take in Today’s Political/Economic Climate? Alec Gilbert, Chief Executive

2. Background The Dilemma The Call to Action The Outcome Summary

4. South Australia Size: 1,000,000 sq.km (380,000 sq.m) Population: 1.5 million people Same size as Egypt – 70 million people 2 x size of France – 50 million people 3 x size of Germany – 83 million people 4 x size of UK – 60 million people GSP: Lowest of Australian mainland States Lowest GSP per capita 7% of Australian population But: Over 50% of Australian wine production

5. Population of 1.2 million people Regional capital Few major corporates Top 10 of world’s most liveable cities 20 minute city Thinking city Festival city Adelaide...

6. Adelaide Convention Centre First purpose built convention centre in Australia (1987) About to break $ billion mark in economic impact Extended twice 2001 extension exceed 5 year forecast by 37% Consistently self funded – dividends to Government Latest Centre a city icon

7. The Dilemma: Revenues continue to rise and costs reduced consistently However, core business under threat: new competition the smallest and oldest dated design and operational limitations loss of larger events precluded from bidding for some events reluctance to use original building unable to host more than one mid sized event simultaneously

8. A Call to Action

9. A call to action Build the case Prepare the proposal Develop the vision, business case, budget, ROI – triple bottom line Select your moment Refine your argument Influence the “influencers” Try again!

10. Call to Action

11. Build the Case

12. Prepare the Proposal

13. Develop the Vision

14. Select Your Moment: Budget Election Opportunity

15. Refine Your Argument

16. Outcome: Original Motivation $309 million Final Approval $394 million Start Date September 2011

18. Community Support Media Strategy A sound business case Remember the political imperatives Persistence Don’t take anything for granted Lobby continuously Timing Luck Control of funds