1. The 5 M’s of
Advertising

2. The five M’s of Advertising on which an advertiser has to take decisions:

3. Mission:
This refers to the purpose or objective behind advertising. They include sales promotion, information and guidance to consumers, developing brand loyalty, market goodwill, facing market competition effectively, making the products popular or successful and introduction of a new product.

4. Money :
This refers to the finance provided for advertising purpose (advertising budget). Money provided is a limiting factor as effectiveness of advertising, media used, coverage of advertising, etc. are related to the funds provided for advertising purpose. Advertising should be always within the limits of funds provided.

5. Message : Message is provided through the text of advertisement
Message : Message is provided through the text of advertisement. The message is given through written words, pictures, slogans and so on. The message is for the information, guidance and motivation of prospective buyers. Attractive and meaningful messages give positive results, and the advertising becomes result-oriented

6. Media :
Media differ as regards cost, coverage, effectiveness, etc. The selection of media depends on the budget provided, products to be advertised, and features of prospective buyers, so on.

7. Measure :
Measure relates to the effectiveness of advertising. If an advertisement is not effective, it will be modified or withdrawn. An advertiser has to measure the effectiveness of his advertisement program or campaign and take suitable decisions.
HOME – ASSIGNMENT
1)Give synonym : Promotion
2) Give antonym : Limiting
3) Give meaning :
a) Guidance b) Goodwill c) Popular d) Loyalty
4) Make a sentence using below word :
a) Slogans b) Modified c) Decisions

8. Reviewed By
Reviewed On
Comments / Changes Made
Mayuri
Formatted the 6th slide