1. Elements of Design Objective:
Students will be able to know and understand the elements of floral design
The American Institute of Floral Designers. The AIFD Guide to Floral Design. Terms, Techniques, and Traditions. The Intelvid Group 2005.

2. Elements of Floral Design
 Line
Form
Space
Texture
Pattern
Fragrance
Size
Color
The American Institute of Floral Designers. The AIFD Guide to Floral Design. Terms, Techniques, and Traditions. The Intelvid Group 2005.

3. Line
The vital visual path that directs eye movement through a composition. A line is simply the distance between two points Line directions have meanings
The American Institute of Floral Designers. The AIFD Guide to Floral Design. Terms, Techniques, and Traditions. The Intelvid Group 2005.

4. Vertical lines - stress height and suggest power and strength
Horizontal lines - stress width and are
peaceful and calm, provide a sense
of stability
Hunter, Norah T., The Art of Floral Design Second Edition Delmar 2000.

5. Diagonal line - lively and energetic, causing more eye movement.
Curved line - suggest motion, but are
softer, more comforting. Eye moves
quickly through design.
Hunter, Norah T., The Art of Floral Design Second Edition Delmar 2000.

6. Form
The shape or configuration of an individual component of the composition the overall, three – dimensional, geometric shape or configuration of a floral composition.
 Form is essentially shape
 Every component of a flower arrangement carries with it some form.
The American Institute of Floral Designers. The AIFD Guide to Floral Design. Terms, Techniques, and Traditions. The Intelvid Group 2005.

7. Forms of flower arrangements

8. Space
 The area in, around, and between the components of the design, defined by the three-dimensional area occupied by the composition.
 Positive space
 Negative space
The American Institute of Floral Designers. The AIFD Guide to Floral Design. Terms, Techniques, and Traditions. The Intelvid Group 2005.

9. Negative Space Positive Space
 The planned area within a composition that is devoid of any materials: essentially, empty space.
Positive Space
The American Institute of Floral Designers. The AIFD Guide to Floral Design. Terms, Techniques, and Traditions. The Intelvid Group 2005.
 The portion of a composition which is physically occupied by something… a flower, a branch, a container, or some solid object.

10. Texture
 The surface quality of a material, as perceived by sight or touch.
Every component of a floral design possesses some surface quality, whether it is smooth, coarse, waxy, rough, delicate, or velvety.
 In floral design, textures are combined in certain ways in order to create interest and/or unity in the design.
The American Institute of Floral Designers. The AIFD Guide to Floral Design. Terms, Techniques, and Traditions. The Intelvid Group 2005.

11. Smooth
 Having a surface free from irregularities, roughness, or projections
Coarse
 Consisting of large particles; not fine in texture

12. Rough Waxy  Smooth and lustrous soft surface
 Marked by inequalities, ridges, or projections on the surface

13. Delicate
 Fine in texture, quality, fragile, easily damaged, frail
Velvety
 Something suggesting the smooth surface of velvet, softness.

14. Pattern
A repeated combination of line, form, color, texture, and/or space.
The silhouette of a flower or an arrangement as observed against its background, including solids and spaces.
A pattern is a composite of features resulting in a decorative design of natural or artistic origin.
The American Institute of Floral Designers. The AIFD Guide to Floral Design. Terms, Techniques, and Traditions. The Intelvid Group 2005.

15. Fragrance A sweet or pleasing odor, perceived by the sense of smell
The American Institute of Floral Designers. The AIFD Guide to Floral Design. Terms, Techniques, and Traditions. The Intelvid Group 2005.

16. Size The physical dimensions of line, form, or space
One of the first considerations in floral design
The sizes of the selected flowers must be right for the arrangement
The composition itself must be an appropriate size for its surroundings
The American Institute of Floral Designers. The AIFD Guide to Floral Design. Terms, Techniques, and Traditions. The Intelvid Group 2005.

17. Small Large

18. Color The visual response of the eye to reflected rays of light
Most important design element
Optical sensation, originating in the brain’s perception of light energy reflected to the eye from a pigmented surface.
Emotional response
The American Institute of Floral Designers. The AIFD Guide to Floral Design. Terms, Techniques, and Traditions. The Intelvid Group 2005.

19. Assignment
You will look at the PowerPoint on the website and determine what each floral arrangement is.