1. Floral Design- Past & Present
By: Rebecca Carter

2. Flower Arrangement as an Art
Floral Design Definition- the art of using plant materials and flowers to create a pleasing and balanced composition.

3. Classical Period Egyptian Period Clarity & Simplicity
Principles Revealed- Repetition & Alternation

4. Classical Period 2. Greek period Grace and Simplicity
Color not important
Cornucopia was introduced

5. Classical Period 3. Roman Period Continued Greek Customs
Initiated Extravagance
Wore flowers on scarves
Carried flowers in baskets

6. Classical Period 4. Byzantine Period Height and Symmetry
Containers filled with foliage to represent trees
Decorated with flowers and fruit

7. European Period 1. Middle Ages Period of unrest
More practicality in this period

8. European Period 2. Renaissance Period Rebirth of the arts
Floral arrangements in paintings
Impact on flower and vase arrangements

9. European Period 3. Baroque Period Originated in Italy
Arrangements typically massed and overflowing
Created as symmetrical oval designs

10. European Period 4. English Georgian Period Formal, symmetrical
Tightly arranged, great variety
Fragrance became important

11. European Period 5. Victorian Period Designs poorly proportioned
Toward end of period attempts made to establish rules for floral design

12. American Periods 1. Early American Period
Had little time to devote to the art
Gardeners
Used wildflowers, grains, and grasses

13. American Periods 2. Colonial Williamsburg Period
Typical arrangements were massed, rounded, or fan- shaped
Beginning of using lighter flowers on top

14. American Periods 3. American Federal Period
Pyramidal or fan-shaped arrangements
Corsages became popular
Began incorporating line-mass style

15. Oriental Flower Arranging
Began in India
Modified by Chinese
Japanese adopted these practices & began instruction
Characterized by minimum use of plant materials

16. Floral Design Today Retail Flower Business
The customs, designs, and styles of floral arrangement that developed over time have made floriculture become the major industry that it is today.

17. Modern Uses of Floriculture
Weddings
Hospitals
Parties
Homes
Banquets
Funerals
Ceremonies
Many other occasions

18. Types of Flower Shops Full Service Shop Specialty Shop
Carriage Trade Shop
Stem Shop
Studio Operation
Franchise Shop
Mass-Market Shop
Wholesale Florist

19. Job Opportunities 1. Managerial & Supervisory Flower Shop Owner
Flower Shop Manager
2. Technical
Designer’s Assistant
Designer
3. Service Workers
Salesperson
Office Worker
Delivery Person

20. Conclusion
In conclusion, floral design is an industry with a rich history that has transformed into a major business today, and is constantly evolving.