2. Business Plan

3. Agenda Executive Summary BoozedBrew The Product Itself Organisation Location Premises Employees Production

4. Agenda Marketing Price People Placement Promotion Financial Projections Required Capital Break-Even Analysis Closing Words

5. Vision World‘s most famous producer of innovative beverage Convince all beer connoisseurs that our tablets taste better than ordinary beer Attract a wide-spread field of people all over in Europe Become market leader in our home country – the Czech Republic Expand our core competences E.g. produce instant tablets for long drinks

6. The Product Itself Crown cap shaped Easy to handle Used like “normal” fizzy tablets State-of-the-art chemistry Cools Decalcifies Feeds alcohol to the fluid

7. The Product Itself Typical beer sizes 0.33 litres 0.4 litres 0.5 litres Boxed in little jars containing ten tablets each Also sold separately

8. The Product Itself Specially designed brand for parties BoozedBrew Buzz Party Bowl Can be compared with five litre steel kegs

9. Organisation Legal form: Private Limited Company (Ltd.) Liability limited by shares Capital can easily be contributed

10. Structure BoozedBrew Ltd. Human ressources & Finance (David) Training Personnel... Production & Purchasing (Alex) Production Costumer Accounts... Sales & Marketing (Marcel) Marketing Advertising... Board of Directors

11. Location Brno, Czech Rep.

12. Location - Brno Second-largest city in the Czech Republic Czech Republic is BoozedBrew‘s Homeland Long tradition in brewage Competition with world famous Plzen Wages are comparative low

13. Premises All processes from goods receipt to goods issue Administrative activities

14. Premises Complex of buildings for Production Headquarters

15. Personnel Perspective: 4 trainees, 2 of them in manufacturing

16. Purchasing Department Sourcing of raw materials in high quality To be ordered in an economic amount From the best supplier At the most favourable price At a definite time

17. Production Manufacturing method: produce in stock Only the supplied raw Fully automated, high performance machines 6 days in 2-shift-operations

18. Pricing Loss leader strategy at the launch No competitors but dirt-cheap to gain market shares Economise advertising-costs Word of mouth

19. Pricing Change of strategy to Penetration Softly increase of the price but still aggressive BoozedBrew Buzz competes against drafted and bottled beer

20. Pricing How much do you pay for a drafted beer in your favourite pub?? BoozedBrew Buzz will only cost… !!! 0,50 € !!!

21. Target group Every men/women who are allowed to drink beer Especially young adults and holidaymakers

23. Placement Advertises: BoozedBrew in general BoozedBrew Buzz Party Bowl Target Group: Young people (males) Placement: Magazines, posters

24. Placement Advertises: BoozedBrew in general Target Group: Holidaymakers Placement: Posters at Airports, train stations, important crossroads; magazines

25. Placement Planned Advertisement: TV commercials Radio spots Jersey sponsor of 1. FC Brno a. s. Banners on Company Cars …

26. Promotion Planned promotion events: Freebies and free samples at football matches Stands on exhibitions and supermarkets Tokens in daily newspapers Online merchandise / fan shop BoozedBrew Party Bowl lottery

27. Financial Projections Required capital: 6.8 mil. € Equity capital: 2.0 mil. € Debt capital:4.8 mil. €  need to acquire loan capital from investors

28. Financial Projections

31.  We will already be in the black in the 4th year!

32. BoozedBrew

33. Thank you for your valuable time and attention!