1. MARKETING PLAN Linda O., Meg C., Taranjot H., Raj N., Naigel L., Rebecca E.

2. Novel Short Stories

3. Company Overview Ten years ago, A.D. Gentle aspired to create a collection of writing that expressed an innovative, uninhibited viewpoint. The product line includes two printed books: a full length novel and a short story compilation.  Book: The Freak and the Vampire  Short Stories: Midnight on Halloween Future plans include the release of a second novel that is currently in the writing phase.

4. Mission Statement & Goals Mission: To attract genre-based readers as well as contribute to the cross-genre market. Goals: To sell the 65 remaining books by December 2010, create noticeable exposure leading to increase sales & fan base

5. Target Markets Use niche market segmentation rather than the mass marketing. Target Market: 15-30 year olds More females People interested in the genre of fiction, dark fantasy People interested in biology

6. Product Novel – The Freak and the Vampire Short Stories – Midnight on Halloween Price Novel - $16.50 Short Stories - $10.31 Place Online (through website, Amazon) Events (Anime) Local Bookstores Independent Retailers Millenium Promotion Stores with advertising (posters) Social Media/Blogs Events Book Signings Marketing Mix

7. Strengths: Unique product line Captivating writing style Minimal overhead on products Hands-on approach to sales Weaknesses: Lack of advertising Local, limited distribution Requires further graphic design Opportunities: Niche Market Social networking to expand fan base Event Marketing Threats: Commission rates in book stores Lack of funding for advertising Market is currently flooded with genre books Other Books and published authors SWOT ANALYSIS

8. FINANCES Printing costs :$5 - Novel $3 – Short Stories 100 novels x $5 = $500 + 50 shorts x $3 = $150 ___________________________ 150 books $650

9. INVENTORY Profit Novels: $16.50 - $5 = $11.50 Short Stories: $10.31 - $3 = $7.31

10. BREAK-EVEN ANALYSIS

11. IMPLEMENTATION 1. Contact local bookstores to assess feasibility of stocking books. 2. Implement social network. 3. Create/participate in events. 4. Find a distributor/sell through online bookstores. 5. Print advertisements and distribute to alternative subculture oriented stores.

12. CONTROL & EVALUATION Percentage sold of complete inventory: Goal: sell remaining inventory (65 books) At the end of each month, an evaluation of books sold would occur A safe target is to have 10 books sold per month. Allows constant follow-up, and eliminates risk of having all of the books left to sell in December. October “Target Month”: theme of the short stories book is Halloween, and novel having a vampire theme.

13. COMPLETED PROGRESS Contacted Bookstores Contacted Amazon.ca Setup Facebook, Twitter, Linkedin Contacted Millenium Store (store opening)

14. PROJECTED SALES

15. Marketing Strategy Brand relabeling Open forum discussion Physical Appearance

16. CONTINGENCY PLAN 1.Re-brand the first novel.  the cover design and title may not accurately reflect the content.  Alternate Titles : Zephyria 2. Chapter-by-chapter e- release/leanpub.com

17. CONCLUSION & RECOMMENDATIONS Build a Brand Sell on Brand