1. MediaCentre RFP Where we are, Where we are going

2. Agenda Where we are now Where we have been RFP Overview What’s not in the RFP Selection Process Team Discussion Report Back Wrap-up

3. Many details will be settled during detailed design after Greenlight. However, we need to wrap up some lose ends before greenlight Final Vendor Scope (RFP) & Selection and Refine Overall Project Scope Final Vendor Scope (RFP) & Selection and Refine Overall Project Scope Project Greenlight Launch Project & Detail Design Where we are now… Question for this Session: Do we have everything we need to move forward with the vendors to do a final selection and final cost? Question for this Session: Do we have everything we need to move forward with the vendors to do a final selection and final cost? MediaCentre Requirements (within RFP scope) MediaCentre Requirements (within RFP scope) Business Systems Requirements (outside RFP scope) Business Systems Requirements (outside RFP scope)

4. How the MediaCentre RFP relates [Insert Eric’s diagram of overall program and how MC is a project within it]

5. The RFP Story… So Far…  March 2012 – TSL consultant provides Workflow and Content Process analysis, content flow numbers, and recommendations.  June 2012 – RFP written and distributed  January 2013 – Involve Procurement, Legal, Risk Management, InfoSec  January 2013 – Validation & Review of Functional Design  Jan-Mar 2013 – Decision Process to select vendor Current Goal: Decision by April 1 st Analysis Mar 2012 RFP Release Jun 2012 Final Decision Process Jan – Mar 2013 Final Selection Apr 2013

6. Importance of the Worklows The value of the workflows to the effort cannot be understated. The entire RFP and wider effort is based on these. Huge thanks to the entire team for their time, knowledge, and effort to make these comprehensive touchstones.

7. Initial Downselection Sony Professional Services and TSL both are capable of doing the project successfully Initial responses returned Some vendors excluded due to high costs and poor technical solution RFP distributed Went out to 5 vendors (Sony Professional Services, TSL, Globecomm, BCE, & IBM) Who was given the RFP

8. RFP Overview - 5 Major Areas in the RFP Technical Buildout Technical Buildout Content & Workflow Management System (Workflows) Content & Workflow Management System (Workflows) Regional Requirements Project Management Requirements Project Management Requirements Supporting Information A compilation of specific technical requirements, workflow diagrams, functional specifications, scenario descriptions, planning assumptions, and project guidelines.

9. Reference & Test Signals Status & Alarm Monitoring Signal Monitoring & Measurement Reference & Test Signals Status & Alarm Monitoring Signal Monitoring & Measurement Technical Buildout – Central Technical Area “Things that bolt into racks and have LED lights” Comms/TalkbackExternalFeedsComms/TalkbackExternalFeedsAutomated QC QCSignalRoutingAutomated SignalRouting Disk & DatatapeStorage With HSM Transcoding Disk & DatatapeStorage With HSM Transcoding Technical Buildout Technical Buildout

10. Technical Buildout – Key Items 6 New QC/Version Edit RoomsNew Traffic Area for 8 people New Playout Area for 3 people Technical Buildout Technical Buildout

11. Technical Buildout – Key Items New Storage Infrastructure 180 terabytes of spinning disk storage 2.1 petabytes of datatape storage New data network Approx 1 TB inbound data per day Transfer of 1.25TB of new content to playout per day 365 GB of content to non-linear platforms per day Extensive Transcoding Capabilities Approx 1 TB of transcoded data created per day Technical Buildout Technical Buildout

12. Technical Buildout – Key Items Existing OAP Edit Suites/Seats Existing Graphic/Audio/VO Rooms Post areas will remain connected to their own dedicated shared storage. The CWM system will connect and help manage the existing post production areas to improve the process workflow. Technical Buildout Technical Buildout

13. CWM helps manage all aspects of preparing content for air. Content and Workflow Management System Ingest Voiceover QC Playout Distribution Localisation Compliance On-Air Graphics On-Air Graphics Promo Production Content & Workflow Management System “Getting the raw content ready for air” Content & Workflow Management System (Workflows) Content & Workflow Management System (Workflows)

14. CWM Key features and benefits Automates transcoding to needed formats Central tracking of all assets Common system for all content preparation Automation of file movement Coordination of the QC process Manages ingest of all files from the variety of sources Push to playout systems Direct integration with Vision/BMS/Landmark Content & Workflow Management System Content & Workflow Management System (Workflows) Content & Workflow Management System (Workflows)

15. Regional Requirements “What happens in Budapest & Madrid” Content preparation for linear & digital would occur at the MediaCentre, as requested by channel office personnel using the CWM Opportunity to share content and resources across the region Standardized workflows in place at channel offices managed by the CWM Regional Requirements

16. Project Management Requirements “Best Practices and doing it the Sony Way” Supporting Information “Large amounts of complicated workflows and spreadsheets” Program and Management RequirementsStandards, Formats, & SpecificationsConsulting/Design RequirementsInstallation Requirements Volumetric information on Program, Commercial, and Promo elements Project Management Requirements Project Management Requirements Supporting Information

17. Tweaks to plan not reflected in the RFP Majority of MediaCentre equipment & racks to be hosted at a datacenter location Removed playout monitoring/DR playout suite Playout centres will remain in London The Singapore transition is delayed Various changes to routing, videotape equipment, multiviewer, and talkback capability modifications Not In RFP

18. What’s not in the RFP Business Systems / SPE Enterprise Systems Detail GPMSEAGL/DMRCineShareDigital BackboneVisionBroadcast MasterLandmarkCrackleOver The Top MediaCentre (within the RFP) Content Workflow Management Technical Buildout MediaCentre is part of the larger effort toward improvement. Multiple interfaces with existing systems are required but this effort is intentionally not in the RFP. Not In RFP

19. Implementation Partner Selection Approach Current Decision Date: April 1 st Provide a Transparent, objective, fact driven approach Utilize RFP response evaluation tools and methods (see next page) Involve other key Sony resources such as: Procurement, Legal, Risk Management, Information Security

20. DRAFT: Selection Process Going Forward Identifies requirements to be evaluated Team members complete scorecard Some experts on specific areas may not complete entire scorecard Rates requirements on a 0-4 scale 4.0 Excellent / Exceeds Expectations 3.0 Good 2.0 Average / Meets Expectations 1.0 Fair 0.0 Poor / Does Not Meet Expectations Scores averaged and weighted Generates a more consensus driven evaluation Helps identify show-stopper issues Avoids Bias Scorecard Tool Finalize scope changes Document RFP amendments Involve Procurement, Legal, Risk Management, Information Security Develop scenario & use test cases Develop evaluation requirements Contact vendors Present amendments Solution Demos Review Responses Utilize Scorecard Tool

21. EXAMPLE: Scorecard Method – A Tale of Two Toasters CategoryWeightCommentsRatingScore 1Size of toaster20.0Average2.010.0 2Controls20.0Good3.015.0 3Speed of toasting20.0Rapid3.015.0 4Browning20.0Uneven1.05.0 5Price of toaster20.0Average2.010.0 Total (Actual)100.055.0 Total (Possible)100.0 Percentage/Weighted Score55.0% CategoryWeightCommentsRatingScore 1Size of toaster20.0Small3.015.0 2Controls20.0Good3.015.0 3Speed of toasting20.0Average2.010.0 4Browning20.0Superb4.020.0 5Price of toaster20.0High1.05.0 Total (Actual)100.065.0 Total (Possible)100.0 Percentage/Weighted Score65.0% Toaster #1Toaster #2

22. Team Discussion What was addressed well in the RFP? What areas of the RFP would benefit from additional clarification? (to allow us to accurately scope the project for Greenlight and to write accurate SOWs with the selected Vendor?) – What sections would you want to make sure address in more detail this week? – What assumptions were made that you think we should revisit or were not addressed – What critical information or workflow process are we missing? What do we risk if we don’t get this additional detail What other Sony groups can benefit from the MediaCentre project and need to be included? – How do you see them being benefited? What are your key points about how to best move the selection process is conducted going forward? – What do you want to make sure happens? – What do you believe will be the key differentiating selection criteria?

23. Report Back What was addressed well in the RFP? What areas of the RFP would benefit from additional clarification? (to allow us to accurately scope the project for Greenlight and to write accurate SOWs with the selected Vendor?) What other Sony groups can benefit from the MediaCentre project and need to be included? What are your key points about how to best move the selection process forward?

24. Wrap-up and Review What do we need to address in the RFP What of these additional questions are can be addressed by the