1. Copernicus Institute Research Institute for Sustainable Development and Innovation Integration of corporate social responsibility in global business strategies Prof.dr. Jacqueline Cramer Copernicus Institute University of Utrecht

2. Copernicus Institute Research Institute for Sustainable Development and Innovation Research questions How can companies find their way in the maze of international guidelines and standards on CSR? How can they deal with the tension between observing international guidelines/standards and local attitudes? To what extent does CSR depend on the political culture of a certain country?

3. Copernicus Institute Research Institute for Sustainable Development and Innovation

4. Copernicus Institute Research Institute for Sustainable Development and Innovation Step-by-step plan step 1:OECD guidelines for multinational enterprises (zero-assessment and policy priorities) step 2:Theme-specific international guidelines and standards (elaboration of policy priorities)

5. Copernicus Institute Research Institute for Sustainable Development and Innovation

6. Copernicus Institute Research Institute for Sustainable Development and Innovation Corporate Social Responsibility in different cultures

7. Copernicus Institute Research Institute for Sustainable Development and Innovation Moral dilemmas Social themes cause more dilemmas than environmental themes.Example of Shell (human rights) and Heineken (integrity)

8. Copernicus Institute Research Institute for Sustainable Development and Innovation Rules of the game Uniformity in company policy: necessary Place demands on the internal process at local and corporate level Determine the bandwidth for each item within which limits the local management may act Communicate internally and externally about the code of conduct and procedures

9. Copernicus Institute Research Institute for Sustainable Development and Innovation Corporate Social Responsibility in different political cultures Socio-cultural context Societal problems that are given priority Relationship between company – local government Relationship between company - stakeholders

10. Copernicus Institute Research Institute for Sustainable Development and Innovation

11. Copernicus Institute Research Institute for Sustainable Development and Innovation English version: Greenleaf Publishing Fall 2006 More information: jmcramer@xs4all.nl