1. Location Based Advertisement System Rushabh Shah Praveen Krishnaiah Naren Chainani Jatin Kumar

2. Outline Introduction System architecture Technical challenges Demo

3. An Intro to Android Android is a software platform for mobile devices based on the Linux operating system. Developed by Google and the Open Handset Alliance. It allows developers to write managed code in Java that utilizes Google-developed software libraries.

4. What we set out to make A location based advertisement service application on a Handset platform. The handset would be equipped with GPS receiver. The platform of choice is Android.

5. Mall C 50% Sale in Levis store!! A USE CASE SCENARIO OF LOCATION BASED ADV SYSTEM Mall A Mall B Mall D Query : I want to buy denim

6. System Architecture Company registration front portal Application server Database server User preference module Display module Google Map API Google Map Server Server module Client Module (Android enabled mobile device)

7. User User_id Number Company Company_id Name Advertisment Advertisment_id Company_id Location_id 1 ∞ Ad_keyword Advertisment_id Keyword_id Keyword Keyword_id Keyword Location Location_id Longitutde Latitude ∞ ∞ 1 1 Advertisment ∞ 1 Database schema of Location Based Advertisement System

8. HTTP Android Location Services LBA Register for location intents Location Intents LISTMAP Send request on receiving intent Servers Query Update Update list and map Client Application Design

9. Issues and concerns User privacy. Inbox flooding. Client Side application performance. Issues with PUSH model. (open issue) Ad repetition.

10. Commercial Viability Outreach of the Cell media. Readily available information to the user. Potential popularity of Android platform. Burst of GPS enabled phones in the next 5 years. LBS revenue is forecast to reach an annual global total of $13.3 billion by 2013. Potential for GPS and HTTP enabled applications.

11. Demo

12. Questions