1. CMS School Monthly Meeting March 2012 Jane Stanhope March 26, 2012

2. Agenda eText Release and Integration Updates eText app on iPad3 Re-flowable XML Client Analytics

3. Release Update eText v4.5 successfully deployed –Known issues: Search highlighting Swipe and multi-touch gestures for Mac OS 10.7 not supported Elementary Skin Whiteboard icon Notes not resizing on zoom eText for Android v1.1 in final phase eText 4.6 underway –Primarily back-end to support PCL and DL projects –“Federated” HTML version of bookshelf eText v4.7 feature set being finalized –Ability to control underline and transparency of hotspots on an individual basis –Simple quiz functionality eText for iPad/Android v1.2 feature set being finalized –Support for transparent/underline hotspots –Forced landscape (iPad) –Limit 2-page display (iPad)

4. Integration Update Working with RUMBA team on end-of-year release –Confirmed no required changes to eText SSO services –Waiting for details for UI/UX changes required for domain support Adding new RUMBA integration for LTI –Will enable bi-directional linking –Requires LMS to provide course construct –Targeting BTS 2012 timeframe Work underway with OLE, HomeSchool, and Private/Parochial

5. eText on iPad3

7. XML Client  Planned new client for the eText Platform family  Targeting late Q4  Re-flowable, non-fidelity approach as compared to existing fidelity-based eText  XML-based content  Base-line ebook functionality  Great for variety of device formats including mobile devices  Co-exist with existing eText clients  Will take advantage of substantial web services eText and CMS have in place  Integration with Pearson Learning Platforms  Authentication capabilities: SMS, RUMBA, eCollege  Will deliver content from the new Pearson Education workflow  Directly accessed from eText bookshelf  eText bookshelf enhanced to support both traditional and re-flowable eText starting in v4.7.

8. Analytics

9. eText Analytics  We already can view daily volume and visitor characteristics via Google Analytics *  With v4.5, all eText server events are being logged for analysis/reporting  For each event, we capture Username, Book ID, Course ID, IP address, and Time  Key server events:  Pages viewed  Create/save/share notes, highlights, and bookmarks  Search activity e.g. words, phrases  Access to rich media via hotspot and custom baskets  Glossary term access  Using LTG reporting tools, Business Units can learn:  # of times a user entered an eText  Length of user stay  Page viewing sequence  Use of book personalizations  Use of interactive elements e.g. pop-ups, rich media assets, documents, etc.  Search and glossary access  * Browser, O/S, Traffic Source, Flash, Screen res., Java Support, etc.

10. Representative heat map

11. Heat map detail

12. 2012 Road Map

13. JanuaryFebruaryJulyMayMarchAprilJuneAugustSeptemberOctoberNovemberDecember eText Android v1.1 eText Flex v4.5 Digital Library v1 PCL v2.2 eText iPad v1.2 eText Android v1.2 eText v4.6 XML eText V1.0 eText Flex v4.7 Digital Library v2 CMS Delivery Services 19 March, 2012 Released 18 Feb

14. Questions?

15. Next Meeting Monday, April 23 rd, 3:30 PM ET PPT will be posted to NEO site –Become a member! Jane Stanhope 617-671-3457