1. www.worlddealer.net Agenda Opening Remarks – Automotive Marketing Trends – Station Opportunities Internet Target Markets Used Cars Tier 2 Panel Discussion – Moderator - Scott Heath, GSM, KSWB-TV (San Diego) – Panel Discussion David Buonfiglio, VP/Local Sales, Internet Broadcasting Larry Cuneo, President, CarSoup.com Paul Accinno, President/CEO, WorldDealer Inc

2. www.worlddealer.net % Chg 2006 vs 2005 Total Spending-6.60% Total Sales-2.80% Total Spot 6.70% Domestic Spending -10.60% Domestic Sales- 7.70% Domestic Spot 0.80% Import Spending -1.30% Import Sales 4.80% Import Spot13.70% > Ford + 0.7% >Toyota + 7.1% Automotive Spending Ad Spending Source: TNS Media Intelligence Unit Sales Source: Automotive News

3. www.worlddealer.net Automotive Spending Ad Spending Source: TNS Media Intelligence Includes Tier 1, 2 & 3 20042005%Chg2006%Chg GM Spot TV25.6%23.0%-10.2%26.8%16.5% Network TV18.0%20.1%11.7%22.9%13.9% Cable TV5.6%6.4%14.3%5.3%-17.2% Nat'l/Local NP31.9%30.8%-3.4%24.0%-22.1% Internet1.7%2.5%47.1%3.5%40.0% FORD Spot TV29.8%28.5%-4.4%29.1%2.1% Network TV16.6%17.3%4.2%18.9%9.2% Cable TV6.8%7.4%8.8%6.2%-16.2% Nat'l/Local NP31.4%28.8%-8.3%24.6%-14.6% Internet1.7%2.2%29.4%3.8%72.7% DAIMLER/CHRYSLER Spot TV30.3%30.8%1.7%33.4%8.4% Network TV14.1%10.8%-23.4%14.5%34.3% Cable TV6.8%7.4%8.8%8.3%12.2% Nat'l/Local NP26.0%28.4%9.2%26.2%-7.7% Internet 1.6% 0.0%2.3%43.8%

4. www.worlddealer.net Automotive Spending Ad Spending Source: TNS Media Intelligence Includes Tier 1, 2 & 3 20042005%Chg2006%Chg TOYOTA Spot TV35.4%34.3%-3.1%36.7%7.0% Network TV15.3%16.4%7.2%15.5%-5.5% Cable TV5.0%5.6%12.0%5.2%-7.1% Nat'l/Local NP25.3%25.1%-0.8%23.1%-8.0% Internet2.2%1.7%-22.7%2.7%58.8% NISSAN Spot TV32.4%29.6%-8.6%29.8%0.7% Network TV15.3%16.4%7.2%21.6%31.7% Cable TV5.0%5.6%12.0%8.4%50.0% Nat'l/Local NP25.3%25.1%-0.8%18.2%-27.5% Internet2.2%1.7%-22.7%2.6%52.9% HONDA Spot TV40.7%35.0%-14.0%37.8%8.0% Network TV9.5%14.2%49.5%9.0%-36.6% Cable TV7.5%9.3%24.0%7.4%-20.4% Nat'l/Local NP26.3%21.8%-17.1%19.6%-10.1% Internet1.3%1.4%7.7%3.5%150.0% HYUNDAI/KIA Spot TV30.0%27.5%-8.3%27.1%-1.5% Network TV20.6%19.2%-6.8%20.3%5.7% Cable TV10.1%11.2%10.9%10.0%-10.7% Nat'l/Local NP19.5%20.5%5.1%17.8%-13.2% Internet 0.6%1.0%66.7%1.9%90.0%

5. www.worlddealer.net Automotive Spending * Television Includes Broadcast & Cable Source: NADA Industry Analysis Division 20032004%Chg2005%Chg DEALER SPENDING Newspaper47.6%46.4%-2.5%33.0%-28.9% Radio18.5%19.0%2.7%17.7%-6.8% Television*16.3%15.2%-6.7%19.5%28.3% Direct Mail7.4%7.8%5.4%10.0%28.2% Internet5.3%6.7%26.4%9.9%47.8% Other 4.9% 0.0%9.9%102.0%

6. www.worlddealer.net Trends *Source: R.L. Polk The Domestics are loosing the battle in key markets New York Metro – U.S. Media Capital/Formulate Opinions LA (Calif.) – Trend Setter/”Cool”/Environmentalists Miami (So. Fla.) – Large Hispanic Market Wash DC – Policy Developed Since 2002 GM sales are down a combined 20% while Toyota has increased 36!*

7. www.worlddealer.net The Purchase Funnel ACQUIRED 1.7price features 2 weeks 2.8price features 1 month 3.3features models available 2 months 5.6models available features 3 months 4.1models available my needs 4 months 6.2my needs models available 5 months 6.5my needs models available styling 6 months MODELS ON SHOPPING LIST INTENDER FOCUS INTERVAL CONSIDERATION

8. www.worlddealer.net Automotive Spending Source: CNW Marketing Research/Time Inc. Automotive Purchase Process (c) December 2005 6 MO5 MO4 MO3 MO2 MO1 MO2 WK television ad17.8%17.9% consumer magazine ad12.9%16.2% friend/relative12.2%9.9% business associate10.2%8.7% dealer brochure5.6%5.5% consumer report7.7%7.3% newspaper ad (local)4.4%4.7% auto article (any source)3.7%3.8% radio ad1.8%1.9% internet10.2%10.6% auto magazine ad1.3%1.4% auto buyers’ guide5.2%5.5% company store/mall display 0.1% auto show3.1% national newspapers0.6% other3.2%2.9% 2005 primary source of information all intenders January -September

9. www.worlddealer.net Automotive Spending Source: CNW Marketing Research/Time Inc. Automotive Purchase Process (c) December 2005 6 MO5 MO4 MO3 MO2 MO1 MO2 WK television ad17.8%17.9% consumer magazine ad12.9%16.2% friend/relative12.2%9.9% business associate10.2%8.7% dealer brochure5.6%5.5% consumer report7.7%7.3% newspaper ad (local)4.4%4.7% auto article (any source)3.7%3.8% radio ad1.8%1.9% internet10.2%10.6% auto magazine ad1.3%1.4% auto buyers’ guide5.2%5.5% company store/mall display 0.1% auto show3.1% national newspapers0.6% other3.2%2.9% 2005 primary source of information all intenders January -September

10. www.worlddealer.net Automotive Spending Source: CNW Marketing Research/Time Inc. Automotive Purchase Process (c) December 2005 6 MO5 MO4 MO3 MO2 MO1 MO2 WK television ad17.8%17.9%18.4%14.3% consumer magazine ad12.9%16.2% 16.4% friend/relative12.2%9.9%7.8%5.9% business associate10.2%8.7%6.2%5.9% dealer brochure5.6%5.5%5.8%5.4% consumer report7.7%7.3%7.9%10.7% newspaper ad (local)4.4%4.7%5.3%6.8% auto article (any source)3.7%3.8%4.2%4.9% radio ad1.8%1.9% 2.1% internet10.2%10.6%11.7%12.2% auto magazine ad1.3%1.4%1.5%1.8% auto buyers’ guide5.2%5.5%6.0%5.5% company store/mall display 0.1% auto show3.1% 3.3%3.5% national newspapers0.6% 0.5% other3.2%2.9%3.2%4.0% 2005 primary source of information all intenders January -September

11. www.worlddealer.net Automotive Spending Source: CNW Marketing Research/Time Inc. Automotive Purchase Process (c) December 2005 6 MO5 MO4 MO3 MO2 MO1 MO2 WK television ad17.8%17.9%18.4%14.3% consumer magazine ad12.9%16.2% 16.4% friend/relative12.2%9.9%7.8%5.9% business associate10.2%8.7%6.2%5.9% dealer brochure5.6%5.5%5.8%5.4% consumer report7.7%7.3%7.9%10.7% newspaper ad (local)4.4%4.7%5.3%6.8% auto article (any source)3.7%3.8%4.2%4.9% radio ad1.8%1.9% 2.1% internet10.2%10.6%11.7%12.2% auto magazine ad1.3%1.4%1.5%1.8% auto buyers’ guide5.2%5.5%6.0%5.5% company store/mall display 0.1% auto show3.1% 3.3%3.5% national newspapers0.6% 0.5% other3.2%2.9%3.2%4.0% 2005 primary source of information all intenders January -September

12. www.worlddealer.net Automotive Spending Source: CNW Marketing Research/Time Inc. Automotive Purchase Process (c) December 2005 6 MO5 MO4 MO3 MO2 MO1 MO2 WK television ad17.8%17.9%18.4%14.3%10.7%8.7%6.4% consumer magazine ad12.9%16.2% 16.4%10.9%8.1%6.4% friend/relative12.2%9.9%7.8%5.9%9.3%12.4%5.1% business associate10.2%8.7%6.2%5.9%5.4%5.8%7.1% dealer brochure5.6%5.5%5.8%5.4%5.2%5.1%4.7% consumer report7.7%7.3%7.9%10.7%10.9%10.7%8.5% newspaper ad (local)4.4%4.7%5.3%6.8%7.7%9.7%18.7% auto article (any source)3.7%3.8%4.2%4.9%4.8%6.7%7.1% radio ad1.8%1.9% 2.1%2.3%2.4%3.8% internet10.2%10.6%11.7%12.2%13.8%13.6%15.9% auto magazine ad1.3%1.4%1.5%1.8%2.0%1.8%1.7% auto buyers’ guide5.2%5.5%6.0%5.5%5.9%6.1%6.6% company store/mall display 0.1% 0.3%0.2% auto show3.1% 3.3%3.5%4.3% 4.1% national newspapers0.6% 0.5% 0.7%0.6% other3.2%2.9%3.2%4.0%5.8%3.8%3.1% 2005 primary source of information all intenders January -September

13. www.worlddealer.net Automotive Spending Source: CNW Marketing Research/Time Inc. Automotive Purchase Process (c) December 2005 6 MO5 MO4 MO3 MO2 MO1 MO2 WK television ad17.8%17.9%18.4%14.3%10.7%8.7%6.4% consumer magazine ad12.9%16.2% 16.4%10.9%8.1%6.4% friend/relative12.2%9.9%7.8%5.9%9.3%12.4%5.1% business associate10.2%8.7%6.2%5.9%5.4%5.8%7.1% dealer brochure5.6%5.5%5.8%5.4%5.2%5.1%4.7% consumer report7.7%7.3%7.9%10.7%10.9%10.7%8.5% newspaper ad (local)4.4%4.7%5.3%6.8%7.7%9.7%18.7% auto article (any source)3.7%3.8%4.2%4.9%4.8%6.7%7.1% radio ad1.8%1.9% 2.1%2.3%2.4%3.8% internet10.2%10.6%11.7%12.2%13.8%13.6%15.9% auto magazine ad1.3%1.4%1.5%1.8%2.0%1.8%1.7% auto buyers’ guide5.2%5.5%6.0%5.5%5.9%6.1%6.6% company store/mall display 0.1% 0.3%0.2% auto show3.1% 3.3%3.5%4.3% 4.1% national newspapers0.6% 0.5% 0.7%0.6% other3.2%2.9%3.2%4.0%5.8%3.8%3.1% 2005 primary source of information all intenders January -September

14. www.worlddealer.net Opportunities > Internet > Target Markets > Used Cars > Tier 2 Internet Convergence Media Broadcast/Web/Mobile Marketing Changing Sales Environment NYT “FexEx Economy” Anything, Anywhere, Anytime Target Markets Dealers that concentrate only on M18-49 could be missing the boat! “Boomers” > People buy on average7 vehicles after 50 Women > Huge purchasing market but still offended by treatment at dealerships Youth > Inventing new ways to communicate...YouTube, MySpace...mobile marketing.

15. www.worlddealer.net Opportunities Tier 2 Focused Ad Group Micro Sites Web Shopping Tools

16. www.worlddealer.net Opportunities Tier 2 Focused Ad Group Micro Sites Web Shopping Tools

17. www.worlddealer.net PANEL DISCUSSION Moderator > Scott Heath, GSM, KSWB-TV (San Diego) Panel > David Buonfiglio, VP/Local Sales, Internet Broadcasting > Larry Cuneo, President, CarSoup.com > Paul Accinno, President/CEO, WorldDealer Inc