1. Presentation Culture around the Corner Thursday 14th of April 2005 Martijn Arts ZaPPWeRK

2. Agenda The Netherlands Goal of the project What we do: from a user’s perspective What is it? Schemes How it works Partners (near) Future

3. The Netherlands 41.526 km2 16.298.934 inhabitants (about 400 per km2) 6.929 (* 1.000) households # musea = 1.272 # monuments = 58.342 # theaters = 1.106 # archaeological findings = 12.942 # cultural locations = 73.662 5 per 1.000 inhabitants 11 per 1.000 households 1,8 per km2

4. Goal of the project Making dutch citizens more aware of nearby culture Combining new technology with end user exposure Experimenting with location based services

5. What we do: From a user’s perspective Send information on nearest cultural locations on demand to all possible mobile devices in every corner of the Netherlands using any kind of location detection

6. What is it? SMS Call *120# to activate LBS Send SMS to shortcode (2020) Receive SMS containing nearest locations Call 0900-indebuurt for more information Voice Call 0900-indebuurt Select type of location Receive spoken list of nearest locations Select location Receive spoken text about selection

7. What is it? MMS Send SMS ‘MMS ’ = city = city street = zipcode = city Receive MMS MMS containing map plus locations Call 0900-indebuurt for more information

8. What is it? Vodafone Live! Connect to Vodafone Live! Select Traffic & Travelling Select Streetguide Accept privacy-message Select nearest location Select Select startpoint Confirm detected current location Select location Receive information and route to location

9. What is it? Personal Digital Assistant (PDA) Interface adapted to smaller screens WIFI location detection Jabber client for communicating location Jabber client to manage availabillity Jabber interface to manage ‘friends’ Manual input current location possible Display of point of interest (POI) on map

10. What is it? World Wide Web (WWW) English and Dutch website WIFI location detection for laptop Jabber client works like PDA client Manual input current location possible Display of point of interest (POI) on map Deeplinks to other websites Tool for creating tourist routes Demonstrations Homepage Interactive map

11. What is it? World Wide Web (WWW) External website with Dutch culture map Register at www.cultuurindebuurt.nlwww.cultuurindebuurt.nl Enter zipcode or area if needed Receive mail containing script Copy-Paste script to external website The map is shown of external website

12. Scheme LBS platform

13. Scheme LBS platform Databases

14. Scheme LBS platform Databases Output

15. Scheme LBS platform Databases OutputSystem for detecting location

16. Scheme LBS platform Databases OutputSystem for detecting location Webservices

17. How it works LBS platform: Connects to web-services / Connects to localizers / Connects to databases / Output to different channels

18. How it works LBS platform: Connects to web-services / Connects to localizers / Connects to databases / Output to different channels Databases: Netherlands Museum Association / Netherlands Department for Conservation / Uitburo Nederland / Netherlands Department for Archaeology / Theater Institute of the Netherlands / Cultural Youth Passport Holland / Netherlands Architecture Institute / …

19. How it works LBS platform: Connects to web-services / Connects to localizers / Connects to databases / Output to different channels Databases: Netherlands Museum Association / Netherlands Department for Conservation / Uitburo Nederland / Netherlands Department for Archaeology / Theater Institute of the Netherlands / Cultural Youth Passport Holland / Netherlands Architecture Institute / … Output: SMS (all operators) / Vodafone Live! (via Streetguide) / i-mode (KPN) / www (website for WLAN users)

20. How it works LBS platform: Connects to web-services / Connects to localizers / Connects to databases / Output to different channels Databases: Netherlands Museum Association / Netherlands Department for Conservation / Uitburo Nederland / Netherlands Department for Archaeology / Theater Institute of the Netherlands / Cultural Youth Passport Holland / Netherlands Architecture Institute / … Output: SMS (alle telco’s) / Vodafone Live! (via Streetguide) / i-mode (van KPN) / www (website for WLAN gebruikers) System for detecting location: GSM based on CelID / WLAN based on location transmitter (database) / GPS / Galileo / Bluetooth combined with location / RF-ID / Triangulation GSM / Triangulation WLAN

21. How it works LBS platform: Connects to web-services / Connects to localizers / Connects to databases / Output to different channels Databases: Netherlands Museum Association / Netherlands Department for Conservation / Uitburo Nederland / Netherlands Department for Archaeology / Theater Institute of the Netherlands / Cultural Youth Passport Holland / Netherlands Architecture Institute / … Output: SMS (alle telco’s) / Vodafone Live! (via Streetguide) / i-mode (van KPN) / www (website for WLAN gebruikers) System for detecting location: GSM based on CelID / WLAN based on location transmitter (database) / GPS / Galileo / Bluetooth combined with location / RF-ID / Triangulation GSM / Triangulation WLAN Webservices: Geo coding / Bounding box map / Zip code to coordinate (en vice versa)

22. How it works: GSM location detection Telco Privacy Server SMS/MMS Gateway (Golden Bytes) Internet Culture around the Corner Network User DB CIDB DB Supplicant CellID(2) CellID(3) CellID(1) data signalling

23. How it works: WIFI location detection Central RADIUS Server Jabber Server Internet Authenticator (AP or switch) AP DB Supplicant = Jabber Client Student VLAN Commercial VLAN Employee VLAN data signalling Culture around the Corner CIDB DB

24. Access Provider Cable Access Provider ADSL International connectivity GPS Receiver Access Provider GPRS/ UMTS Internet How it works: Detection anywhere/anyhow Access Provider WLAN/UMT S Access Provider WLAN Access Provider GSM/UMT S

25. Partners: Content Netherlands Museum Association Netherlands Department for Conservation Netherlands Department for Archaeology Theater Institute of the Netherlands Cultural Youth Passport Holland Uitburo Nederland

26. Partners: Access Vodafone Telfort Orange KPN

27. Partners: Technology SURFnet Geodan TNO Telecom Telematics Institute

28. (near) Future Expanding voice-services Expanding services for (culture-) tourism Including GPS as location detector Including RF-ID as location detector Setting up “Nature around the Corner” Setting up “Sports around the Corner” Decentralizing content-management Decentralizing webservices (culturemap on all municipal websites) Founding non-profit institution “Culture around the Corner”

29. Thank you! Extra 1: ‘architecture’ Extra 2: Definitions Extra 3: Eduroam Extra 4: Costs and planning Extra 5: Revenues/advantages

30. Content-partners

31. Extra: Definitions Web-services: registered internet services LBS: Location Based Services Triangulation: interpolation of three antennas WIFI: Wireless Fidelity WLAN: Wireless Local Area Network PDA: Personal Digital Assistant GPS: Global Position System (USA) Galileo: European satelite systeem such as GPS GSM: Global System for Mobile GPRS: General Packet Radio Service Vodafone live!: mobile portal (like I-mode)

32. Extra: Eduroam RADIUS server University B RADIUS server University A SURFnet Central RADIUS Proxy server Authenticator (AP or switch) User DB Supplicant Guest piet@university_b.nl Student VLAN Commercial VLAN Employee VLAN data signalling

33. Extra: Eduroam Over 350 institutions in Europe and Australia

34. Extra: Costs and planning Phase 1 (implemented):± € 50.000 Phase 2 (next step): ± € 50.000 Variable costs: ± € 1.000 per month SMS/LBS costs:± € 0,30 per request No charge for users! Phase 1 (test phase): 1st June 2004 – 31rd July 2004 Phase 2 (test phase):1st August 2004 – 31rd December 2004 Launch:from 1st January 2005

35. Extra: Revenues/advantages Increase of potential customer groups / Modernizing image / New target groups Geo-coding locations and enriching content Experience in using new technologies and development of services Cooperation within cultural sector and exchange of information Improve investment efficiency (cost reduction) Increase sponsor revenues, use of web services and mobile data communication and commercial partners