1. Time to Embrace Social Media…. (groan) A few reasons why it’s time to shift your thinking…

2. Aubrey Straub  Salucro, our mission is the same as our clients', making healthcare more profitable and ensuring that every patient has a way to meet the costs of their healthcare needs.

3. What this presentation is NOT:  A Social Media 101 Guide (that’s a different day)  An instructional presentation on how to use each platform (too long and boring.)  An informative presentation regarding a company- wide Social Media protocol (although you should have one!)  The magical answer to using Social Media without having to deal with Social Media.

4. What this presentation is:  A brief overview of THREE reasons why you should consider using Social Media platforms as tools to boost your Revenue. (Although there are many more.)

5. What Social Media Platforms are NOT Not scary Not new Not really all that different

6. What Social Media Platforms are…  Simply Digital Channels of Communication Timely Broad Collaborative Cost Effective Interactive

7. 1. Engage in Brand Awareness 2. Educate Patients 3. Affect Patient Experience Using Social Media Platforms to…

8. 1. Engaging in BRAND AWARENESS 1/3 of consumers use sites such as Facebook, Twitter, YouTube and online forums to find health-related information, track symptoms and broadcast their thoughts about doctors, drugs, treatments, medical devices and health plans. report by the Health Research Institute (HRI) at PricewaterhouseCoopers (PwC) US.

9. Social Networking has changed….

17. 1. Creating BRAND AWARENESS

18. 2. EDUCATING PATIENTS on Financial Responsibility CHALLENGES  Shifting regulations  Operational FINANCIAL Needs vs. Humanitarian COMPASSION

19. 2. EDUCATING PATIENTS on Financial Responsibility  Communicate  Educate  Provide Expectations  Provide Needed Information CHALLENGES  Shifting regulations  Operational FINANCIAL Needs vs. Humanitarian COMPASSION BE PROACTIVE

20. PATIENTS = CONSUMERS = FOLLOWERS

23. 3. Affecting PATIENT EXPERIENCE PATIENTS = CONSUMERS = FOLLOWERS CONSUMER DRIVEN EXPERIENCE

24. So what are these big demands that patients are making?

25.  Ease with Efficiency  Interaction  Transparent Communication and Information  Control So what are these big demands that patients are making?

26. Setting appointments Reminders and Alerts Appointment Reminders Bills Due Rx Filled Dialogue with Provider Communication with Staff Updates Wait Times EASE WITH EFFICIENCY

28. INTERACTION

30. COMMUNICATION AND INFO TRANSPARANCY

31. CONTROL

33. 1. Engage in Brand Awareness 2. Educate Patients 3. Affect Patient Experience Use Social Media Platforms to…

34. THANK YOU