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Entrepreneurship and Small Business Chapter 5
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Entrepreneurship A business started by someone who satisfies a need for a good/service. 1990’s online businesses soared Virtual business or dot-com company operates online – 1995 Amazon.com started as online book store…now a leader as an online e-tailer
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Entrepreneur A person who recognizes a business opportunity and organizes, manages, and assumes the risks of a business enterprise with the intent of increasing the market value of the business. Take-charge, self-directed people Risk taker
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Entrepreneur Every year thousands of entrepreneurs start businesses Many are successful but remain small Many of these businesses will fail within a few years Others will go on to become large corporations
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Advantages of an Entrepreneurship Satisfaction from taking a risk and becoming a success Showing expertise and skills Working from home Gaining Profit
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Disadvantages of an Entrepreneurship Risk that they may fail Total responsibility for the business Long hours Financial risk
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Small Business Defines Small Business – an independently owned business that usually has the owner as its manager – Serves a limited geographic area – Employees fewer than 500 people – Not dominate in its industry – Most business in USA are small business –25 million – Employee 50% of total workforce – Generates more than half the nation’s income – Principle source of new jobs – Account for 38% of jobs in high technology
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Advantages of Small Business Easier to form than large businesses – Require licenses for operation – Buildings meet zoning requirements Being the Boss – Make your own decisions Opportunity to offer services large companies cannot offer – Respond quickly to customer’s needs
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Disadvantages of Small Business Your responsible for decisions made Create a feeling of loneliness Long hours About 4 out of 5 fail in their first five years – Don’t work enough hours – Overprice or underprice products – Little or no experience – Trends and styles change – Lack managerial skills needed – Inadequate financial planning
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Preparing for your Own Business Analyze what you want to do and find a way to do it…. Ask yourself questions – What will I produce? – Who are my main competitors? – Why is my product needed? – How much will product cost to produce? – How many people will I need to run the business? – What facilities will I need? – What licenses, permits, or other legal documents do I need? – How much money do I need to get started?
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Preparing for your Own Business Careful planning from the beginning – Develop a BUSINESS PLAN –a written description of a new business venture that describes all aspects of the business – Essential for potential investors and banks for start-up funds
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Business Plan 1.Summary 1-3 pages overview of the BP 2.Company Description Type of business (manufacturing, retail or service and product provided) 3.Product –Service section – describe types 4.Marketing Plan Likely customers and details of competition, marketing strategies, types and location of advertising 5.Legal Plan –how you will organize business 6.Management plan/Operation plan Key personnel and their expertise/experience Specify the company’s daily operations, facilities, overall personnel, materials, and processing requirements 7.Financial plan Company’s needs and projected revenues, costs, and profits
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