2. Agencies in 2015 Agencies in 2015 A North American Perspective A North American Perspective

3. 2007 On the brink of an explosion

4. Years to reach 50 million users Years to reach 50 million users Source: AMRP 2010

7. Technology Facebook Relevance Insights Privacy Common Interests Social Commerce Geotargetting Mobile Browsing Community Performance Based Compensation Common Interests Engagement Relevance Measurability

8. Change in Spending on Social Media Change in Spending on Social Media Source: PRIMIR, “Trends and Future of Direct Marketing 2010-2013”

11. Talent Blogger Podcaster Social Media Account Manager Chief Cultural Officer Mobile Apps Developer SE Marketer Community Manager Web Analytics Specialist Director of Social Media SEO Specialist

12. Talent Research in Motion Google Microsoft Art School Internet Start-up Film School

13. Talent Diversity Facebook LinkedIn Twitter Inclusion

14. Talent Deficit Talent Deficit Amplified by technology Compensation gap Engagement in culture as offset Investment in career planning, innovation and fun Amplified by technology Compensation gap Engagement in culture as offset Investment in career planning, innovation and fun

17. Integration Above the line Below the line Mass/Traditional Digital Media Agnostic

18. Integration Brand Experience Integrators Seamless Campaigns Multidisciplinary Touch-points ROI Brand Curatorship Campaign Measurement Adaptability Cross Marketing Platforms

19. Direct Marketing Spending Source: PRIMIR, “Trends and Future of Direct Marketing 2010-2013” $ Billions

20. Print-Based Direct Marketing Activity Print-Based Direct Marketing Activity Source: PRIMIR, “Trends and Future of Direct Marketing 2010-2013”

21. Implications Implications No isolated print DM mcommerce, ecommerce, icommerce, instore Changing role of ePR New account management skills and models Greater need than ever before for insights No isolated print DM mcommerce, ecommerce, icommerce, instore Changing role of ePR New account management skills and models Greater need than ever before for insights

23. “ The urgency behind engaging in relevant dialogue, powered by consumer insight and enabled by elegant technology to every consumer channel, is more critical and complicated than ever before.” “ The urgency behind engaging in relevant dialogue, powered by consumer insight and enabled by elegant technology to every consumer channel, is more critical and complicated than ever before.” - Brian Kennedy, President - CEO, Epsilon