1. Tim Schneider Manager, Web Services Creative Services, External Relations University of Alberta Crisis Communications on the Web

2. What could possibly go wrong?

3. fire terrorist tornado active shooter systems failure blizzard bomb threat riot pandemic computer compromise road closures expolosion scandal bad news good news media attention You never know

4. Building your plan you can’t plan for everything starting point control what you know checklist

5. What we’ll cover

6. What we won’t cover

7. At the U of A

8. Keep the lines open

9. Go deep

10. PANDEMIC ~40%

11. How deep: technology?

12. February 5, 2008 Union University, Jackson, Tennessee

14. uuemergency.blogspot.c om

15. Remote access

16. What we plan for

19. Level 1

20. Browser

21. Level 2

22. Browser

23. Level 3

25. Traffic spike This is all that matters Ongoing event Level 3

26. April 16, 2007 Virgina Tech 9 minutes 49 people shot 32 dead

27. April 16, 2007 Virgina Tech Normal day: ~15GB April 16: 432GB

28. April 16, 2007 Virgina Tech Normal day: 193,258 Page Views April 16: 2,294,687 Page Views

29. What to plan for Speed Download Time to publish You could be anywhere Keep it simple Mobile devices

30. Refer everyone to website www.ualberta.ca www.ualberta.ca

31. Be very clear

32. Timestamp

33. What to do

34. Old vs. New information

35. Level 3 page Minimize external calls (.js,.css) Remove Google Analytics? Shutdown all other services on the server Provide mobile css ~20Kb

36. Browser

37. Procedural Identify source that will provide the web updates One person should always remain connected

38. Other communication tools Twitter

47. Other communication tools Twitter Google Earth

52. Other communication tools Twitter Google Earth Facebook Blogger Other municipality sites

53. During the crisis Use your peers Screen shots Gather feedback New ideas

54. During the crisis Continuous updating Monitor services Log

55. During the crisis Monitor social media Twitter Youtube Flickr Digg Delicious Technorati

56. Monitoring Social Media search.twitter.com Tweetdeck? RSS Yahoo Pipes Google Alerts Google Reader

59. Worst case scenario

62. Preview Slideshow

63. After the Crisis

64. Tell your story

65. Test & Review

66. Questions

67. More info tim.schneider@ualberta.ca @timschneider http://www.uofaweb.ualberta.ca/rms/ http://delicious.com/schneidertd/crisis