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Published byTimothy Little Modified over 9 years ago
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Customer Experience: Where to start with Google Analytics Basic usage tips to understand the metrics that connect you to your customers Pierre DeBois, Founder, Zimana Analytics Services Chicago, Illinois November 3rd, 2015
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SEO Trends + Mobile Influences = Customer DX
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Customer DX Can Vary With Brand Awareness
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Learn How Customers Consume Messages Use the Google Consumer Journey Tool to learn the general order in which customer consume media
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Reconsider Arcane Metrics Source: Johann deBoer
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Monitor Demographic Trends
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Highlight Contributing Regions Use geography reports to identify contributing markets
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Consider Online Affinity To understand subjects that an audience consistently follows In Person Category (Adwords) Affinity Category (TV, Programmatic)
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Manage Engagement on Social Media With Platform Analytics Analytics registers communication and awareness
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Plan Ads To Match Personas Create Campaigns for shopper needs Consider Remarketing Ads (Google/Twitter) for events or reminders for specific item Video Ads for Accessing Mobile Audiences
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Activate at admin page Add script to site or app Can use an ID, but not Personal Identifiable Information (PII) Use User ID to Highlight Cross Device Traffic
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Custom Dimensions Set segmentation for expected repeated events 20 indices for dimensions and metrics each
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Data Grabber - Supermetrics & Excellent Analytics Google Magic Script - Spreadsheet Online Dashboard – Tableau GA Dashboard Gallery R Programming – correlate data Advanced Dashboards Use for automating compound metrics (ie Customer Lifetime Value) or combining with other data sources
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