1. Pink Cake Box Marketing Your Cake Business Online – Cutting through the layers 1 2014 Copyright Pink Cake Box

2. Agenda About Us Our Online Marketing Strategy Website Social Media Marketing Search Engine Marketing Analytics 2 2014 Copyright Pink Cake Box

3. About Pink Cake Box Pink Cake Box established 2005 Boutique custom bakery located in Denville, NJ Retail launching in 2014 Pink Cake Box University established 2012 Educational arm focused on classes & tutorials

4. Not Really…

5. Marketing Online - The Multi-Tiered Approach 5 2014 Copyright Pink Cake Box Analytics Website Search Engine Marketing Social Media Marketing Email Marketing Drive Customers to Owned Properties

6. Website Centerpiece of our marketing strategy

7. Website Content is King

8. Website Focus on your Customer Needs

9. Mobile Mobile Mobile! Mobile traffic has surpassed desktop traffic

10. Website Wrap-up Hub and Spoke Model – Things move quickly, Focus on what you own Develop a unique and compelling content strategy Stay on top of emerging trends – Think Mobile!

11. Social Media Marketing Pinterest Facebook YouTube

12. Pinterest - Approach Assign community manager Interact with community Post related/complementary products Network with vendors Encourage Pinning on own properties (see next slide) Encourage Follows through posting Pinterest Icon 12 2014 Copyright Pink Cake Box

13. Pinterest - Make Pin Button Prominent 13 2012 Copyright Pink Cake Box

14. Pinterest - Persistent Call-out 14 2012 Copyright Pink Cake Box

15. Facebook 15 2014 Copyright Pink Cake Box Facebook Organic Reach is Plummeting Yet still offers real targeted AD opportunities

16. YouTube 16 2014 Copyright Pink Cake Box

17. YouTube – Search Positioning 17 2014 Copyright Pink Cake Box

18. Social Media Wrap-up It’s competitive out there Identify niche social networks Take risks with emerging networks Take advantage of targeting opportunities Focus & Consistency

19. Search Engine Marketing

20. Google Adwords Remarketing Customer Visits website Spends time in wedding gallery Offer them targeted ads

21. Email Marketing

22. 22 2012 Copyright Pink Cake Box Generates some of our best conversion rates Explosion in mobile

23. Giveaways Use giveaways to generate leads and brand awareness “Like” Gate Capture demographics for future marketing opportunities We developed a custom giveaway platform across mobile and desktop to help bolster our educational and cake businesses 6

24. Analytics Google Analytics What are you goals?

25. Questions?