1. PV Market and industry development in Germany
Athens, September 15, 2009
PV Market and industry development in Germany
Christoph Urbschat Chairman Work Group Export Photovoltaic German Solar Industry Association (BSW-Solar)
Stralauer Platz 34, Berlin, Germany Tel , Fax 1

2. Solar Markets Germany, September 15, 2009, Athens
German Solar Industry Association Bundesverband Solarwirtschaft – BSW-Solar
TASK Represent the German solar industry in the solar thermal energy and photovoltaics sectors
VISION A worldwide sustainable energy supply provided by solar energy
ACTIVITIES Lobbying, political advice, public relations, market observation, standardization
TIME Over 25 years of activity in the solar energy sector
MEMBERS More than 700 solar producers, suppliers, wholesalers, installers and other companies active in the solar business
HEADQUARTERS Berlin
© BSW-Solar 2009
Solar Markets Germany, September 15, 2009, Athens

3. Solar Markets Germany, September 15, 2009, Athens
Why do we need Photovoltaics?
Source: Aleo
PV is the most fascinating way to produce electricity
Advantages
PV can be used everywhere worldwide
PV can be used grid connected and off-grid
PV can be used in every size
PV needs only one initial investment
PV does not harm the environment
PV has the biggest potential among all RES
Challenge: Today, PV is often the most expensive way to produce electricity using RES
However: PV has the highest cost reduction potential
=> PV has to be developed today in order to have (1) enough solar capacity available in one decade (2) at a competitive price
Source: Solarwatt
Source: Phönix
Source: SMA
© BSW-Solar 2009
Solar Markets Germany, September 15, 2009, Athens

4. Red Letters: Countries with Feed-in tariff schemes
Photovoltaic World Market 2008
New installed PV Power
2006: 1600 MWp
2007: 2650 MWp (+66%)
2008: 6000 MWp
(+126%)
USA 342 MW
Red Letters: Countries with Feed-in tariff schemes
Source: Preliminary figures of National PV Associations, Stryi-Hipp, Feb 26th 2009
© BSW-Solar 2009
Solar Markets Germany, September 15, 2009, Athens

5. Solar Markets Germany, September 15, 2009, Athens
Development of the German PV market
PV Market Data 2008
Newly installed power MWp
Total installed power MWp
No. of total systems installed ca
Turnover Bln € / 8.1 Bln $
Employees
Total installed PV power in MWp
Milestones
1991: First Feed-in Law (FIT with low tariffs)
: roofs program (grants)
: roofs program (loans)
2000: Renewable Energy Sources Act (EEG) (FIT)
2004: Amendment of EEG (FIT)
estimation
© BSW-Solar 2009
Solar Markets Germany, September 15, 2009, Athens

6. 2. Size of PV installation
The differentiation of tariffs create different market segments in Germany.
3 main PV market segments
2. Size of PV installation
Feed-in tariff
< 30 kWp
> 30 kWp
> 100 kWp
> 1000 kWp
On buildings and on noise protection walls
€ 46.75ct
€ 44.48ct
€ 43.99ct
-8%
-10%
-25%
€ 43.01ct
€ 40.91ct
€ 39.58ct
€ 33.00ct
Façade integration
plus € 5ct
-100%
Free land / ground mounted
€ 35.49ct
€ 31.94ct
1. Retail market
2. Project market
1. Location of PV installation
3. BIPV market
© BSW-Solar 2009
Solar Markets Germany, September 15, 2009, Athens

7. Germany: Market Segments of on-grid PV Systems
Size of the system
Ground Roof top BIPV mounted
Effort of mounting
Image: Solarwatt
residential homes 1-10 kWp
multi family houses, public + social buildings, farms, commercial plants kWp
Image: Sharp
Image: BP
Large and very large commercial > 100 kWp
Image: Schüco
Image: Geosol
Image: Grammer
55%
37% 8%
Est. market shares in 2010
<1%
Image: Sharp
© BSW-Solar 2009
Solar Markets Germany, September 15, 2009, Athens

8. Green building market PV XXL (power plant) market
On global level we see in 2009 a differentiation of the PV market in layers, segments and niches.
Market level
PV premium market (solar architecture, BIPV, etc.)
Green building market
High end
Solar mobility market
PV XXL (power plant) market
PV idealist market (eco-, green)
PV auto-supplier / ESCO market
PV investment market
PV low end market (DIY, kits, cheap/standard)
PV off-grid market
Low end
Past (-2008)
Short-term ( )
Medium-term (2011+)
Time
© BSW-Solar 2009
Solar Markets Germany, September 15, 2009, Athens

9. Solar Markets Germany, September 15, 2009, Athens
Amendment of the EEG from June 2008: Feed-in Tariffs for PV will be reduced faster as of 2009
Degression rate of feed-in tariffs
Up to 2008: 5% / 6.5% (roof top/ground)
2009/2010: 8% / 10% (< / >100 kWp)
2011/2012: 9%
Below/above corridor: -1%/+1%
+1%
+1%
+1% 9% 9%
8%/
10%
est
8%/
10%
-1%
-1%
-1%
Degression rate 5%/6.5%
© BSW-Solar 2009
Solar Markets Germany, September 15, 2009, Athens

10. Solar Markets Germany, September 15, 2009, Athens
© BSW-Solar 2009
Solar Markets Germany, September 15, 2009, Athens

11. Solar Markets Germany, September 15, 2009, Athens
© BSW-Solar 2009
Solar Markets Germany, September 15, 2009, Athens

12. Solar Markets Germany, September 15, 2009, Athens
© BSW-Solar 2009
Solar Markets Germany, September 15, 2009, Athens

13. Solar Markets Germany, September 15, 2009, Athens
© BSW-Solar 2009
Solar Markets Germany, September 15, 2009, Athens

14. Solar Markets Germany, September 15, 2009, Athens
Conclusions
Photovoltaics has a great potential worldwide – but it is necessary to build up market and industry today
The German PV market is growing continously
Driver of the market is the feed-in tariff system (EEG)
There are already more than jobs created in the PV sector in Germany
Prices for PV modules were reduced significantly in the last 6 months, therefore investments in PV systems are much more attractive today
© BSW-Solar 2009
Solar Markets Germany, September 15, 2009, Athens