1. TIFFANY ISRAEL, MSSW YVONNE JOOSTEN, MPH MEHARRY-VANDERBILT COMMUNITY ENGAGED RESEARCH CORE OCTOBER 24, 2014 The Art of Recruitment

2. Overview What research says about recruitment Plan, plan, plan Know Your Population of Interest Identify Potential Barriers to Participation Be on Message Establishing Genuine Communication Recruit, Retain, Relax Partnering with CBOs

3. What the Research Says Only 1% of US population participates in health studies 30% of clinical trial sites fail to recruit even a single participant Less than 10% of clinical trials are completed on time Initial approaches to recruitment are rarely successful, take longer than planned, and the pool of participants is overestimated.

4. Plan, Plan, Plan Who? What? When? Where? Why?

5. Plan, Plan, Plan Identify Barriers to Participation Understand Cultural and Conceptual Barriers Be Aware of Life Stressors

6. Life Stressors

7. Be on Message Create a FAQ Develop a study website Uniform brochure

8. Recruit Establish Trust Past and recent history of unethical research Historic trauma leads to distrust of academic institutions Exclusion from potentially beneficial research studies Quality health care may be out of reach Real and perceived exploitation by outsiders Data mining or helicopter research

9. Recruit Be clear about benefits To patient To community To overall system Financial compensation Fair and equitable

10. Retain Connect Personalize Be flexible Be ready Be respectful

11. Relax

12. Community partners can help: Develop strategies and promotional materials Identify best venues and media Serve as a community recruitment site Identify staff who can be trained to assist as part of research team

13. Working with Community Partners Focus of community organizations:  Mission (service, advocacy, education)  Focused on problem solving, not research Helping research studies can be a burden  Too busy  Too costly  Too disruptive

14. Working with Community Partners Timing – engage early! Align interests Equitable compensation/benefit Define roles and expectations Compromise & transparency important Maintain good communication Discuss ways to disseminate study results Plan for sustainability