1. MS1 T EXTUAL A NALYSIS TEXT - D RIVE – PROMOTIONAL TRAILER – MARKETING Mock Prep MS1 Feb 2014 Focus Q1 textual analysis & Q2 representation - masculinity

2. WJEC INSTRUCTIONS TO CANDIDATES These instructions are on the front of the exam paper. Make sure you read. Answer all three questions. Read the questions so that you are familiar with their requirements. Audio-Visual extract The DVD extract will be played three times. For the first viewing just watch and listen. During the second viewing you may make notes. You will be allowed ten minutes to make further notes and to think about your answer to the question. During the third and final viewing you may make additional notes. You should spend approximately 50 minutes completing your answer to Question 1.

3. I N THE EXAM Y OU HAVE 2 ½ HOURS EXAM TIME, T HIS INCLUDES 30 MINS PREP : VIEWINGS & NOTE - TAKING, WITH THE REMAINING TWO HOURS TO ANSWER 3 QUESTIONS. Focus most of the first hour on Q.1. For this prep mock you will only deconstruct and analyse one text. WJEC use two, sometimes three AV extracts, So practise & prepare. Typical AV extracts are: TV ads, trailers and pre-credit & credit TV programme sequences. In the exam You will not be allowed to make notes until during the second viewing. Today you will be able to, so pay attention first time. Always consider the media form of the text you are being asked to analyse and consider the function

4. T HINGS TO IDENTIFY ON FIRST VIEWING : G ENRE & N ARRATIVE As you can’t make notes on first viewing you have to learn how to make mental notes on identifying key areas: FORM & FUNCTION Genre, typical codes and conventions Sub and hybrid elements Narrative - Todorov Narrative codes Identify typical codes and conventions of genre such as iconography, characters, mise en scene or typical narrative conventions. Listen to the diegetic dialogue and non diegetic voice over narration Proppian character functions – can you identify any?

5. G ENRE & S UB & HYBRID ELEMENTS We recognise genre using our cultural knowledge to identify typical genre codes and conventions. Mise en scene (location, era, who live in a place like this...) Iconography - Key props- identify and analyse Dress codes – what do they connote? Describe briefly using media terms then analyse the connotations... We have discussed how the Horror genre, being one of the oldest, has many sub genres such as: slasher, classic, supernatural, can you name any others.... Crime also has many sub genres: the vigilante, forensics, can you identify others...... Hybrid genre is when there is a mix of two or more genres, L.O.R is fantasy/action. Many texts now contain genre hybrid elements so it is important that you identify any. Cowboys & Aliens......

6. MEDIA STUDIES E XAM PAPER MS1 M EDIA R EPRESENTATIONS AND R ESPONSES T ODAY WE WILL FOCUS ON Q.1 Answer all three questions (today we will answer Q. 1) Study the extract the trailer for Drive 2011 1. Analyse the extract commenting on: visual codes technical and audio codes narrative construction. [40] 2. Using your own detailed examples, explore the representation of masculinity in the media today [30] 3. (a) Identify two different audiences for this trailer. [4] (b) Explore how this trailer attracts one of these audiences. [10] (c) With reference to your own detailed examples, explore how media texts position audiences and/or users. [16]

7. W HAT DO WE MEAN - V ISUAL CODES Focus on the visual, everything “in the frame”, that is staged in the mise en scene: Iconography Mise en scene Key props Dress codes – what do they say about the characters, how are the characters constructed. Describe using media terms, then analyse the connotations/meaning s/representing/signifie rs of.... When is it set, Where is it set Who is in it & how are they constructed?

8. T ECHNICAL C ODES Shot types: exterior/interior, upward tilt, downward tilt, establishing, long/med/close/extreme cutaway/cut in, night-vision, C.G.I, over the shoulder, wide angle, deep focus, shot length Cinematography: pan, whip pans, tracking, zoom in/out, cut-in’s, cutaways, aerial shots, establishing shots Steadicam(continuous shot with no cuts), Pull focus, deep focus Editing: cut, dissolve, fade to B.or W. Dissolves, Shot, reverse shot,180o Rule, cross cutting, flashbacks/fowards,freeze-frames, slow motion, fast motion, C.G.I & Greenscreen A good way to consider this is to identify Correctly identify, explain how and why they are used, to signify, connote, represent? What narrative information is shown visually to us and why?

9. A UDIO CODES - SOUND Sound such as music can be diegetic or non diegetic – what is the difference? Note who controls (if any) the voice over dialogue. Analyse the type of dialogue used and how it creates a sense of narrative Identify any sound bridges or anchorage Note: accent, dialect, slang, specialist language and connotations of.. Consider how sound creates meaning when anchored to a specific image

10. N ARRATIVES & N ARRATIVE CODES Todorov & linear narratives following the structure: E – D – NE Can you apply Todorov to this text? How does it follow or not, refer closely to the text Non linear narratives e.g Pulp Fiction are edited to be non chronological is this text editied chronologically? Identify editing techniques: flashbacks, forwards, freeze frames, slow/fast motion and fades to black or white. Note the pace of the editing Narrative codes ENIGMA – who, what... Function to engage the audience – identify relevant enigma codes & say why they are used ACTION – close ups on a ticking bomb signifies...? A cutaway shot to a gun connotes..? Sound – identify non – diegetic use of sound, how is it used and why? Identify key areas of diegetic dialogue, how does it give us narrative information? Remember to discuss accent, dialect,

11. N ARRATIVE C ONSTRUCTION – A PPLY T ODOROV – DOES IT FOLLOW ? How is the text constructed – does it follow a Todorovian linear structure- explain how, with clear references to the text. Identify key scenes that do/n’t conform to Todorov Narrative codes Action codes are foreground through the cinematography and editing (find e.gs) here. Enigma codes -

12. V IEWING 1. K EY TERMS AS THIS IS A PREP MOCK – IN GROUPS OF 3 MAKE NOTES ON THE FOLLOWING : Genre –sub - hybrid Iconography Key props Mise en scene Dress/hair codes Narrative- Todorov – structure-motivation of character- What is it & How do you know? Where/when is it located/set, give textual example of how you know

13. http://www.youtube.com/watch?v=CWX34ShfcsE

14. R EPRESENTATION QUESTION WORTH A LOT OF POINTS...... 2. Using your own detailed examples, Explore the representation of masculinity in the media today [30]

15. Magazines targeting menTV Texts targeting men

18. R EMEMBER............... You still have to structure your arguments, especially in an exam, to demonstrate: Intro: say what you are going to do – I will deconstruct and textually analyse