1. Value of Fusion Middleware for Oracle Applications Customers
Margaret Lee
Director, Product Management
Oracle Fusion Middleware

2. <Insert Picture Here>
Agenda
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Fusion Middleware Helps Solve Business Problems Faced by Applications Customers
Unified Business Process Management for Growth & Change
Unified Business Intelligence for Better Decisions
Unified User Interface for Employee & Customer Productivity
Unified Identity Management for Better Compliance & Security
Applications Customers Benefiting from FMW TODAY
Fusion Middleware’s Overview

3. Business Needs Faced by Applications Customers Rip and Replace is not an Option
Capacity For Growth & Change
Improve Business Insight
Quality Information, Quality Decisions
Timeliness & Context
Completeness & Visibility
Absorb Organic & Inorganic Growth
Identify & Capture Opportunities
Strengthen Customer Relationships
Improve User Experience
and Productivity
Manage Risk & Drive Compliance
Consistent, Unified Access
Real-time Employee Collaboration
Multi-channel Access
Secure Access (Internal, External)
Holistically Manage ALL Risks
End-to-End Policy Enforcement

4. SOA & Business Process Mgmt.

5. Process Management Typical Scenario
CRM
Financials
Procurement
HRMS

6. Oracle’s Recommendation Adopt BPM with Oracle’s SOA Suite
Design
Monitor
Optimize
Execute & Optimize Business Processes
Cross-Application
Business Process Automation
Application
Services
CRM
Financials
Procurement
HRMS

7. Data Integration Typical ScenarioUI
Customizations
Financials
CRM
P2P Integr.
(FTP,
PLSQl,
DBLink,…)
Hard to upgrade!
Hard to upgrade!

8. Oracle’s Recommendation Adopt SOA-based Integration with Oracle’s SOA Suite
Error Handling WS WS WS UI WS
Financials
CRM
Customizations
Easy to upgrade!
Easy to upgrade!

9. Document Processes Oracle Imaging and Process Management
Capture
View
Route
Search, Update
Populate
Look-Up
Route (Messaging)
Document,
Records Mgmt.
Needs
Claims processing
AP, AR automation
Expense mgmt.
Purchase Requisition
New hire processing
Applications
CRM
Financials
Procurement
HRMS

10. Oracle Applications Now certified with Oracle SOA Suite
Now Generally Available
E-Business Suite: Releases to , R12
PeopleSoft: Releases 8.47, 8.48, 8.49, 9.0
Siebel: Releases 7.4, 7.8, 8.0
JD Edwards: Releases 8.95, …
Under Development - Available CY 2007
Pre-Defined Business Process Maps across Suites
Key, Pre-Packaged, Cross-Suite Business Processes
eg. Order Capture to Cash from Siebel to EBS Financials
Vertical Applications
Retek, i-Flex, Portal – Certifications GA Summer 2007

11. User Interaction

12. User Interaction Typical Scenario
Biz Intelligence
Call Center
Agent
Content Mgmt.
CRM
SCM
Financials

13. Oracle’s Recommendation Create “Mash Ups” using Oracle WebCenter & ADF
500 units
Share via
Web 2.0
Communities
Call Center
Agent
20 units
Biz Intelligence
Integrate
Apps, Content, Desktop
Map “Mash Up”
Content Mgmt.
Siebel,
CRM
SCM
Financials

14. Oracle Applications Now certified with Oracle WebCenter
Now Available – Enterprise Portal
E-Business Suite: DBI (11i, 12.0)
PeopleSoft: Certified 8.45+, 9.0; also PeopleSoft Portal
Siebel CRM: Certified ; also 8.0
Siebel Analytics: 7.8+, 10gR3
Imaging & Process Management
E-Business Suite: 11.5+, includes 12.0
PeopleSoft: Certified 8.4+; also 9.0
JD Edwards Enterprise: Certified 8.9x+
JD Edwards World: A 9.1
Desktop Integrations
Microsoft Office 2000, 2003, 2005

15. Business Intelligence

16. Business Intelligence Typical Scenario
Call Center Agent
Warehouse
Manager
Financial
Analyst
Business Intelligence
Analyst
Enterprise
Data Warehouse
CRM
SCM
Financials
Data
Marts
Custom ETL

17. Oracle’s Recommendation Adopt Enterprise Analytics Strategy with Oracle BI
Define
Analyze
Report
Consistent
Multi-Source
Intelligence
Enterprise Semantic Model
Multi-Source Data Warehouse Model
Pre-Packaged Dashboards
Pre-Packaged ETL Maps
BI EE Analytic Server
CRM
SCM
Financials

18. Reporting with BI Publisher
Traditional Reporting
Oracle BI Publisher
High development cost
High customization cost
Difficult upgrade
Flexibility
Reduced maintenance

19. Oracle Applications Now certified with Oracle Business Intelligence Suite
Now Available - Oracle BI Publisher 10gR3
E-Business Suite R12
PeopleSoft Enterprise R9
Siebel CRM R8
JD Edwards Enterprise 8.12 & World A9.1
Oracle DBI & PeopleSoft EPM
Certified on Oracle Business Intelligence 10gR3
Oracle BI Applications
E-Bus Suite(11i, R12): Order Mgmt., Supply Chain, FINS, HR
PeopleSoft (8.4, 8.8, 8.9, 9.0): Financials, HR (Q1 2007)
Siebel(6.3+): Sales, Service, Marketing, Order Mgmt
SAP (4.6c, 4.7, mySAP 5.0): Financials, Order Mgmt., SCM
Vertical Applications: Pharma, CPG, Retail

20. Identity Management

21. Identity Management Typical Scenario
Reset Pwd
Pwd 3
Pwd 1
Pwd 2 HR
Financials
manual
entry
manual
entry
manual
entry IT
Admin IS
Admin
Approving
Manager
Approving
Manager
helpdesk ticket HR
Admin
helpdesk ticket
Facilities
Manager

22. Identity Provisioning
Oracle’s Recommendation Lower Security Costs using Oracle Identity Mgmt Suite
Single Sign-On HR
Financials HR
Admin
Identity Provisioning
Facilities
Manager

23. Oracle Applications Now certified with Oracle Identity Management Suite
Now Available – Single Sign-On
E-Business Suite: OAM certified (11i), SSO via OID (11i)
PeopleSoft: OAM certified (8.45+), SSO via OID (8.47)
Siebel: OAM certified (7.8.2+), SSO via OID (7.8)
Works in heterogeneous environment, e.g. MSFT AD
Now Available – Identity Provisioning Connectors
E-Business Suite: OIM connector (11.5+)
PeopleSoft: OIM connector (8.4+)
Siebel: OIM connector (7.5.3+)
JDE: OIM connector (8.9x+)
Also works with SAP Applications
SAP: Provisioning connector (R/3 4.6c+)
SAP: Single Sign-On certified (4.6+)

24. Certified with Apps Unlimited
Component
PeopleSoft Enterprise
E-Business Suite
Siebel
J.D. Edwards EnterpriseOne
Oracle Portal
(10g R3)
8.47 though 9.0
11i- JDPK
12-WSRP
7.8, 8.0
8.95- JDPK
8.97- WSRP
Oracle Identity & Access Mgmt
LDAP, SSO, PRO
11i, 12
8.95
LDAP, SSO,PRO
SOA Suite
8.46 – 9.0
OC4J (J2EE Container) & OHS 12
Oracle Database (10G, 10G RAC)
BI Publisher
8.48 / 9.0
8.96
Oracle Business Intelligence
Bundled for custom development
Enterprise Manager
8.0
8.97

25. E-Business Suite – FMW Certification
Release 11i
Release 12
Oracle Containers for J2EE
Embedded
Oracle BI Publisher
Certified
Oracle Discoverer
Oracle BI EE
Oracle Internet Directory
Oracle Single Sign-On
Oracle Portal
Oracle UDDI Registry
E-Business Suite Adapter
Oracle Web Cache
Oracle Identity Manager
Oracle SOA Suite
Certified*
Enterprise Manager + Mgmt Pack for EBS
Oracle BPA
Supported
Oracle Database + Partitioning + Spatial: 10G
Oracle RAC + Data Guard + TDE: 10G
* Certified with Oracle E-Business Suite Adapter

26. PeopleSoft – FMW Certification
PeopleTools 8.46
PeopleTools 8.47
PeopleTools 8.48
Oracle Application Server Java Edition
Integrated
Oracle XSLT Mapper (part of JDev)
Embedded
Oracle BI Publisher
Oracle BI EE
Oracle BPEL Process Manager
Certified
Oracle Internet Directory
Oracle Identity Management/Single Sign-On
Oracle BAM
Oracle Integration
Oracle Portal
Oracle Service Registry
Oracle Database 9i, 9i RAC, 10g, 10g RAC

27. JDE EnterpriseOne – FMW Certification
JDE E1 Tools 8.95
JDE E1 Tools 8.96
Oracle Containers for J2EE
Integrated
Oracle BI Publisher
Embedded
Oracle BPEL Process Manager
Certified
Oracle Internet Directory
Oracle Single Sign-On
Oracle Portal
JDE Enterprise One Adapter
Oracle Database + RAC: 9i, 10g, 10gR2
Oracle Access Manager
Oracle Identity Manager
Oracle Web Cache
Oracle BI EE
Oracle Enterprise Service Bus
Certified*
*Planned with 8.97
Roadmap subject to change without notice. The above is intended for information purposes and may not be incorporated into a contract.

28. Siebel – FMW Certification
Oracle HTTP Server
Certified
Oracle BI EE
Oracle Adapter for Siebel
Oracle BPEL Process Manager
Oracle Internet Directory + Virtual Directory
Oracle Identity Manager + Access Manager
Oracle Single Sign-on
Oracle BI Publisher
Oracle Service Registry
Application Management Pack for Siebel
Oracle Portal + Web Center
Supported
Oracle Database + RAC: 10gR2 + R11
Oracle Partitioning + DB Vault + TDE: 10gR2

29. Oracle Excellence Awards 2007

30. Some Customers & Partners are Benefiting Today
Multiple Online Web Sites for Moving and Real-Estate Related Tools
Large number of systems, manual touch points
SOA Suite to connect all systems spanning Prospect-to-Cash process
Partner: CSC
Premier Online University
Need to automate financial aid verification process for 350,000+ students
FMW SOA Suite, Rules, App Server automated the process
600% ROI in 4months on $300,000 investment
Partner: E2E Consulting
Mobile Device Communication and Payment
Mobile payment software solution implemented at Point-of-Sell that allows multiple customers to pay with mobile device simultaneousely
Solution build on FMW App Server, integrates with i-Flex

31. Some Customers & Partners are Benefiting Today
Leading European Food and Ingredients Supplier
Need to integrate quality control system with customer, sales order, and planning and production systems
Oracle Data Integrator and SOA Suite to integrate EnterpriseOne with custom apps, initial load>600K records
Partner: Deloitte Consulting & Oracle Consulting
Leader in Design, Engineer, Manufacture, and Distribute Lighting Products
Manual process to manage warranty claims
Now web-based, self-service with Oracle Portal, Identity, SOA, saved $2M since Jan. 2007
Partner: BIAS Corp
Software Helps to Align Employee T&E Spending with Corporate Policies
Product pre-integrated with i-Expense and HR module of EBS, integrates into PSFT
Solution built on FMW SOA and Identity Suites

32. Oracle Application Integration Architecture
AIA is an open standards based platform that connects best of breed applications through composite business processes

33. How AIA Relates to Fusion Middleware
AIA Content
Fusion Middleware
Industry Reference Models
Oracle BPA Suite
Enterprise Business
Objects
Oracle BPA Suite and OAS-EE
Customer
Account
Order
Product
Process Integration
Packs
Oracle SOA Suite
Enterprise Business
Services
Service Registry/OWSM
Application Logic
Transport
HUB
Billing OM
CRM
HCM
SCM
FIN

34. Benefits of Working with Fusion Middleware
For Your Customers and Clients
Extend and increase the business value of their business applications TODAY
Increase business agility with FMW SOA and
Protect business assets with FMW Identity and Security
Improve end-user productivity with FMW WebCenter
Make better business decisions with FMW BI
Bonus: Better prepared for Oracle Fusion Applications
For Oracle Partners
Expand your market reach with standards based technologies
Increase value of your product or services offering
Bonus: Align your products and people skills with Oracle for Fusion Applications

35. Oracle Application Integration Architecture Product Structure and Partner Opportunities

37. Oracle Fusion Middleware The World’s Best Middleware Suite - Gartner MQs
Application Platform Suites
Development Tools
Application Server
Web Services Platform
Enterprise Portal
Enterprise Content Mgmt.
Enterprise Records Mgmt.
Enterprise Service Bus
Business Integration
Business Process Mgmt.
Business Intelligence
Corporate Performance Mgmt.
Access Management
Identity Provisioning
Web Services Management
Data Integration
LEADER

38. Oracle Fusion Middleware The World’s Leading Middleware Suite - Forrester

39. Hot-Pluggable Investment Protection
WSRP and JSR-168 Portals, MS Office, Wireless and Mobile Devices
Teradata, DB2, MS Analysis Services, SAP BW, Cognos, Business Objects
Microsoft Office, Adobe PDF, Microsoft SharePoint
IBM WebSphereMQ, TIBCO Enterprise Message Service, SonicMQ
BEA WebLogic, IBM WebSphere, JBoss App Server, Apache Tomcat
Certified on all major Operating Systems
Grid, Common Metadata Services
SAP ERP & BW, Excel, Outlook, Teradata, DB2
Eclipse, CollabNet Subversion, Spring, Struts, JUnit, Ant, Tapestry, CVS, MS Visual SourceSafe
HP OpenView, CA Unicenter, IBM Tivoli, BMC Patrol
MS Active Directory & MIIS, CA eTrust SSO, all LDAP Directories
[THIS SLIDE CAN BE CUSTOMIZED TO CALL-OUT SPECIFIC POINTS OF INTEROPERABILITY DEPENDING ON THE AUDIENCE]
HOT-PLUGGABLE
Most complete adoption of industry standards---but beyond this point----what we believe is even more important truly unique to Oracle is what we call ‘hot-pluggable’
Simply put, hot-pluggable means that we offer the capability to build solutions BASED ON TOP OF or IN CONCERT with our competitors offerings
This is less disruptive, enables our customers to leverage their existing investments, and is cost-effective.
CALL OUT KEY ASPECTS OF Hot-Pluggability
SOA Suite on IBM, BEA, Jboss
Ability to use WS MQ messaging or other buses
Keep MS Active Directory in-place for Identity Management
Use Eclipse for Development
Use portlets from SAP
Overall, support and extend the business value of ANY applications from 3rd parties or ISVs

40. How to Get Started Read: Watch: Try: Certify:
Oracle Fusion Middleware product collateral
Watch:
Oracle Fusion Middleware (for Apps) Web Seminars, in-person presentations, OBEs on OTN (upcoming)
Try:
Hands-on Workshops by OU, by Oracle User Groups
Certify:
Validate your Integrations with Oracle Applications and / or Oracle Fusion Middleware

41. Resources Oracle.com OPN: Oracle User Groups
OPN:
Product Focus Area - Oracle Fusion Middleware
Go To Market Initiative - Application Integration Architecture for Partners
Go To Market Initiative - Oracle Service Oriented Architecture (SOA)
Oracle User Groups
OAUG, QUEST, IOUG, HEUG, OHUG

42. Thank You.