1. ● Mys iq e Fall 2013 By Nicole Caruth, Macrina Garcia, & Heather Rilles

2. Demographics ┼ Meet Aurora ┼ Age 23, based out of San Francisco, CA ┼ Lives in Haight Ashbury ┼ Student at FIDM studying Product Development ┼ Part-time sales associate in a streetwear boutique ┼ Shares an apartment with roommates. ┼ Gets around the city, work, & school using public transportation or riding her fixie bike. ┼ Single, not interested in love. ┼ Mixed ethnicity ┼ Yearly income of $25,000+

3. Psychographics ┼ Shopaholic, but spends wisely per month or saves for a specific product. ┼ Pays for rent & school while saving for a car. ┼ Doesn’t buy high fashion only streetwear & fast fashion. ┼ Urban arts, fashion, music, & dancing. ┼ Local bars, attends live shows/concerts, views art galleries & local fashion shows. ┼ Styles consist of patterns, dark/vibrant colors, eclectic fabrics, & various types of trimmings. ┼ Edgy streetwear fashion with a hipster look and a touch of dark, feminine look. ┼ Incorporating men’s urban/streetwear garments with women’s clothing. ┼ Outgoing, fun, spontaneous, trendy, wild, and optimistic; always in a peachy mood, but can be stubborn at times & impatient with people.

4. Competition

6. Color Scheme Midnight SmokeGun Metal Heaven’s Earth’s Soil Cheetah Print Clouds Wine Treasure Royalty Biker Blue Forest Chest Green

7. Line Development

8. Line Sheet Style #: MST001 Mystique Tee Cotton Solid 100% Cotton Sizes: XS, S, M, L, XL Rounded Wholesale Cost: $16.00 Colors: Heaven’s Clouds, Midnight, Royalty, Wine Style #: MST002 Strapped High Waist Leggings Celestial Stretch 75% Nylon, 25% Spandex Sizes: XS, S, M, L, XL Rounded Wholesale Cost: $21.00 Colors: Midnight/Gun Metal Style #: MST003 Zipped Infinity Caron Yarn 100% Acrylic Sizes: One size Rounded Wholesale Cost: $18.00 Colors: Midnight/Heaven’s Clouds, Midnight/Treasure Chest, Smoke/Midnight Style #: MST004 Cut Deep Tank Cotton Solid 100% Cotton Sizes: XS, S, M, L, XL Rounded Wholesale Cost: $12.00 Colors: Midnight, Heaven’s Clouds, Royalty, Biker Blue, Wine Mystique 204 City Life Avenue San Francisco, 94132 Phone: (415) 833 – 7240 Fax: (415) 833 - 7244 Fall 2013 Delivery Date: 7/30/2013

9. Mystique 204 City Life Avenue San Francisco, 94132 Phone: (415) 833 – 7240 Fax: (415) 833 - 7244 Fall 2013 Delivery Date: 7/30/2013 Style #: MST005 Shredder Jeans Cut Denim 76% Cotton, 23% Polyester, 1% Spandex Sizes: 0, 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15 Rounded Wholesale Cost: $24.00 Colors: Medium Denim, Dark Denim Style #: MST006 Instinct Vest Polyester/Cotton Blend & Cheetah Print 60% Cotton, 40% Polyester & 100% Cotton Sizes: XS, S, M, L, XL Rounded Wholesale Cost: $21.00 Colors: Earth’s Soil/Cheetah Print, Midnight/Cheetah Print Style #: MST007 Hound Bound Poncho Houndstooth 100% Wool Sizes: XS, S, M, L, XL Rounded Wholesale Cost: $24.00 Colors: Midnight/Heaven’s Clouds, Midnight/Smoke Style #: MST008 Peek-a-Boo Shorts Cut Denim 76% Cotton, 23% Polyester, 1% Spandex Sizes: 0, 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15 Rounded Wholesale Cost: $22.00 Colors: Medium Denim, Dark Denim Style #: MST009 Thigh High Tights Nylon Stretch 92% Nylon, 8% Spandex Sizes: S, M, L Rounded Wholesale Cost: $12.00 Colors: Midnight

10. Fabric Sheets Vendor Name: Goodwill Phone: (707) 643- 3624 Web: http://www.goodwi ill.org Fabric Name: Houndstooth Fiber Content: 100% Wool Fabric Price: $2.99 Fabric Width: 58” (estimate) Color Names: Black/White Lead Times/Minimum Orders: Varies/3 yards Fabric Care: Dry Clean Only Vendor Name: SCRAP Phone: (415) 647-1746 Web: www.scrap-sf.org Fabric Name: Celestial Stretch Fiber Content: 75% nylon, 25% Spandex Fabric Price: $0.99 Fabric Width: 58” (estimate) Color Names: Black Lead Times/Minimum Orders: Varies/3 yards Fabric Care: Machine wash in cold water, mild detergent and line dry. No bleach, iron, or dry clean. Vendor Name: Goodwill Phone: (707) 643- 3624 Web: http://www.goodwill. org Fabric Name: Cut Denim Fiber Content: 76% Cotton, 23% Polyester, 1% Spandex Fabric Price: $1.99 Fabric Width: 56” (estimate) Color Names: Medium Denim Lead Times/Minimum Orders: Varies/3 yards Fabric Care: Machine wash with like colors. Only non- chlorine bleach if needed. Warm iron if desired. Tumble dry low.

11. Hang Tags & Labels Mys iq e

12. Cost Sheets Date/Season: Fall 2013 Style Number: MST001 Style Name: Mystique Tee Fabrics/Trim Prices per yard: $1.99/YD Units ordered: 1 ½ yards (for one shirt) A. Fabric Name/cost per item (from above) FabricCotton Solid (100% Cotton) 1 ½ yards for $2.99 Total Material Cost: $2.99 B. Trims/cost per item (from above) Patch/label2 labels at $0.08 Total of $0.16 Total Trims Cost: $0.16 C. Cutting Cost per item 4 Pieces at $0.20 Total of $0.80 D. Sewing Cost per item $1/hr Total 1 hour Total $1.00 for sewing Total Cut & Sew Cost: $1.80 E. Other Costs Cotton thread$2.19 per spool Total of $2.19 F. Packaging$0.70 G. FIRST COST (Add lines A-F)$7.84 H. WHOLESALE COST$15.68 I. SUGGESTED RETAIL$31.36 Date/Season: Fall 2013 Style Number: MST002 Style Name: Strapped High Waist Leggings Fabrics/Trim Prices per yard: $0.99/YD Units ordered: 1 ½ yards (for one pair) A. Fabric Name/cost per item (from above) FabricCelestial Stretch (75% Nylon, 25% Spandex) 1 ½ yards for $2.99 TrimFaux Leather (100% Vinyl) Total of $0.99 Total Material Cost: $3.98 B. Trims/cost per item (from above) Patch/label2 labels at $0.08 Total of $0.16 Elastic Band$1.49/per 30” package Total of $1.49 Total Trims Cost: $1.65 C. Cutting Cost per item 4 Pieces at $0.20 Total of $0.80 D. Sewing Cost per item $1/hr Total 1 hour Total $1.00 for sewing Total Cut & Sew Cost: $1.80 E. Other Costs Thread$2.19 per spool Total of $2.19 F. Packaging$0.70 G. FIRST COST (Add lines A-F)$10.32 H. WHOLESALE COST$20.64 I. SUGGESTED RETAIL$41.28

13. Date/Season: Fall 2013 Style Number: MST003 Style Name: Zipped Infinity Fabrics/Trim Prices per yard: $0.02/YD Units ordered: 154 yards (for one scarf) A. Fabric Name/cost per item (from above) YarnCaron Yarn (100% Acrylic) 154 yards for $3.08 Total Material Cost: $3.08 B. Trims/cost per item (from above) Patch/label2 labels at $0.08 Total of $0.16 Zipper (recycled)1 zipper at $0.99 Total of $0.99 Total Trims Cost: $1.15 C. Knitting Cost per item $1/hr Total 4 hours Total $4.00 for knitting Total Knit Cost:$4.00 D. Packaging$0.70 E. FIRST COST (Add lines A-D)$8.93 F. WHOLESALE COST $17.86 G. SUGGESTED RETAIL $35.72 Date/Season: Fall 2013 Style Number: MST004 Style Name: Cut Deep Tank Fabrics/Trim Prices per yard: $1.99/YD Units ordered: 1 yard (for one tank) A. Fabric Name/cost per item (from above) FabricCotton Solid (100% Cotton) 1 yard for $1.99 Total Material Cost: $1.99 B. Trims/cost per item (from above) Patch/label2 labels at $0.08 Total of $0.16 Total Trims Cost: $0.16 C. Cutting Cost per item 2 Pieces at $0.20 Total of $0.40 D. Sewing Cost per item $1/hr Total 30 minutes Total $0.50 for sewing Total Cut & Sew Cost: $0.90 E. Other Costs Cotton thread$2.19 per spool Total of $2.19 F. Packaging$0.70 G. FIRST COST (Add lines A-F)$5.94 H. WHOLESALE COST$11.88 I. SUGGESTED RETAIL$23.76

14. Date/Season: Fall 2013 Style Number: MST005 Style Name: Shredder Jeans Fabrics/Trim Prices per yard: $1.99/YD Units ordered: 1 ½ yards (for one pair) A. Fabric Name/cost per item (from above) FabricCut Denim (76% Cotton, 23% Polyester, 1% Spandex) 1 ½ yards for $2.99 Total Material Cost: $2.99 B. Trims/cost per item (from above) Patch/label2 labels at $0.08 Total of $0.16 Zipper (recycled)1 zipper at $0.99 Snaps and Buttons1 snap and button at $0.11 Total of $0.11 Total Trims Cost: $1.26 C. Cutting Cost per item 14 Pieces at $0.20 Total of $2.80 D. Sewing Cost per item $1/hr Total 2 hours Total $2.00 for sewing Total Cut & Sew Cost: $4.80 E. Other Costs Cotton Thread$2.19 per spool Total of $2.19 F. Packaging$0.70 G. FIRST COST (Add lines A-F)$11.94 H. WHOLESALE COST$23.88 I. SUGGESTED RETAIL$47.76 Date/Season: Fall 2013 Style Number: MST006 Style Name: Instinct Vest Fabrics/Trim Prices per yard: $0.99/YD Units ordered: 1 ½ yards (for one vest) A. Fabric Name/cost per item (from above) FabricPolyester/Cotton Blend (60% Cotton, 40% Polyester) 1 ½ yards for $1.49 Total Material Cost: $1.49 B. Trims/cost per item (from above) TrimCheetah Print (100% Cotton) 1 yard for $1.99 Patch/label2 labels at $0.08 Total of $0.16 Studs6 studs at $0.02 Total of $0.12 Total Trims Cost: $2.27 C. Cutting Cost per item 8 Pieces at $0.20 Total of $1.60 D. Sewing Cost per item $1/hr Total 2 hours Total $2.00 for sewing Total Cut & Sew Cost: $3.60 E. Other Costs Cotton Thread$2.19 per spool Total of $2.19 F. Packaging$0.70 G. FIRST COST (Add lines A-F) $10.25 H. WHOLESALE COST $20.50 I. SUGGESTED RETAIL $41.00

15. Date/Season: Fall 2013 Style Number: MST007 Style Name: Hound Bound Poncho Fabrics/Trim Prices per yard: $2.99/YD Units ordered: 2 ½ yard (for one poncho) A. Fabric Name/cost per item (from above) FabricHoundstooth (100% Wool) 2 ½ yard for $7.48 Total Material Cost: $7.48 B. Trims/cost per item (from above) Patch/label2 labels at $0.08 Total of $0.16 Total Trims Cost: $0.16 C. Cutting Cost per item 2 Pieces at $0.20 Total of $0.40 D. Sewing Cost per item $1/hr Total 1 hour Total $1.00 for sewing Total Cut & Sew Cost: $1.40 E. Other Costs Thread$2.19 per spool Total of $2.19 F. Packaging$0.70 G. FIRST COST (Add lines A-F)$11.93 H. WHOLESALE COST$23.86 I. SUGGESTED RETAIL$47.72 Date/Season: Fall 2013 Style Number: MST008 Style Name: Peek-a- Boo Shorts Fabrics/Trim Prices per yard: $1.99/YD Units ordered: 1 yards (for one pair) A. Fabric Name/cost per item (from above) FabricCut Denim (76% Cotton, 23% Polyester, 1% Spandex) 1 yards for $1.99 Total Material Cost: $1.99 B. Trims/cost per item (from above) Patch/label2 labels at $0.08 Total of $0.16 Zipper1 zipper at $0.99 Snaps and Buttons1 snap and button at $0.11 Total of $0.11 Total Trims Cost: $1.26 C. Cutting Cost per item 14 Pieces at $0.20 Total of $2.80 D. Sewing Cost per item $1/hr Total 2 hours Total $2.00 for sewing Total Cut & Sew Cost: $4.80 E. Other Costs Cotton Thread$2.19 per spool Total of $2.19 F. Packaging$0.70 G. FIRST COST (Add lines A-F)$10.94 H. WHOLESALE COST$21.88 I. SUGGESTED RETAIL$43.76

16. Date/Season: Fall 2013 Style Number: MST007 Style Name: Hound Bound Poncho Fabrics/Trim Prices per yard: $0.02/YD Units ordered: 200 yards (for one pair) A.Fabric Name/cost per item (from above) YarnNylon Stretch (92% Nylon, 8% Spandex) 200 yards for $0.02 Total Material Cost: $4.00 B. Trims/cost per item (from above) Patch/label2 labels at $0.08 Total of $0.16 Total Trims Cost: $0.16 C. Sewing Cost per item $1/hr Total 1 hour Total $1.00 for sewing Total Sew Cost: $1.00 E. Packaging$0.70 F. FIRST COST (Add lines A-F)$5.86 G. WHOLESALE COST$11.72 H. SUGGESTED RETAIL$23.44

17. Floor Plan

18. Window Displays

19. Fixtures

20. Packaging

21. Garments Cheetah Vest Scarf

22. Spec Sheet DESCRIPTION Throw on vest with cheetah print trimmings on the chest and back. Two chest pockets (left and right sides) with circular studs. Polyester/Cotton Blend (60% Cotton, 40% Polyester)

23. Sales Plan

25. Sustainability Explanation Use of recycled zippers Flooring would be made from vintage wine barrels and corks

26. The End ● Enter our realm of the underground fashion, transform into us. Mys iq e