1. 0303 IAT 102 Graphic Design

2. 0303 Design Basics Art Nouveau Modernism and New Typography

3. Design Basics

4. Separating a paragraph

5. indicators

6. Emphasis

7. emphasis

12. Art Nouveau: Nature + Style

13. Germany: Van de Velde’s famous Tropon Ad ( c.1895 A.D)

14. Czech Republic: Bieres de la Meuse (1897 A.D.) Alphonse Mucha

15. Job Cigarette Girl (1897 A.D.) Alphonse Mucha

16. Bicycle Ad (1897 A.D.) Alphonse Mucha

17. Sarah Bernhardt in Gismonda (1894), La Tosca (1897) + La Samaritaine (1899) Alphonse Mucha

18. Playing Card Design (c.1900 A.D.) Alphonse Mucha

19. Princess Hyacinth – theatre poster (1910 A.D.) Alphonse Mucha

20. Germany: The Kiss (1898 A.D.) Peter Behrens

21. Modernism and New Typography

22. Malevich: Aeroplane Flying (Russia) 1915

23. Malevich: The Black Square, 1913

24. Mondrian (NL, De Stijl): Composition With Gray And Light Brown, 1918

25. Mondrian (NL, De Stijl): Composition with Red Blue and Yellow, 1930

26. El Lissitzky (Russia, Constructivism): Catalog cover

27. Constructivism: - originated in Russia, 1921 - no more “Art for Art’s sake” (l’art pour l’art) - industrial design, graphic design, poster, books - many links to De Stijl (NL), Bauhaus (Germany), Dada (Switzerland / Germany) - geometric shapes, mathematic proportions - functional, no ornaments

28. El Lissitzky (Russia, Constructivism): Poem, 1923

30. El Lissitzky (Russia, Constructivism): The Isms of Art, 1924

31. El Lissitzky (Russia, Constructivism): "Beat the Whites with the Red Wedge" (1919)

32. El Lissitzky (Russia, Constructivism): Advertisment for Pelikan, Ink

33. Typographische Mitteilungen, 1915

34. Jan Tschichold (Germany): Typographische Mitteilungen, 1925

35. Jan Tschichold (Germany): Elementary Typography

36. Jan Tschichold (Germany): The New Typography, 1928

37. Jan Tschichold (Germany)

38. Jan Tschichold (Germany), late works: traditional typography, humanist tradition

39. 1928 Tschichold New Typography 50-60ies Ruder White Space 1961 Muller-Brockmann The Grid

40. fin