1. Trainer’s version
MARKETING PLAN

2. Our Marketing Plan Is the BEST
The incredible Herbalife Marketing Plan, created by Mark Hughes 30 years ago, is still the best opportunity that enables the average person to be a success!

3. Volume Points
Volume Points (VP) are universal “currency” adopted by our company to indicate a consistent value of the products in different countries around the world.
The more VPs you accumulate during a month, the higher your discount, resulting in higher retail profits when selling products to the customer.

4. 7 Areas of Income Retail Profit – 25-50% Wholesale Profit – 5-25%
US English_STS CD
US English_STS CD
January 24,2003
January 24,2003
7 Areas of Income
Retail Profit – 25-50%
Wholesale Profit – 5-25%
Royalties – 5% on 1st 3 Levels
AWT Bonus
Bonuses – 2-7% to Infinity
Annual Profit Sharing – 1%
Paid Vacations!
47858US_EVT_STSCD_ENG_p8.ppt
47858US_EVT_STSCD_ENG_p8.ppt 4 4

5. Different Starting Positions Position Discount Profit
US English_STS CD
US English_STS CD
January 24,2003
January 24,2003
Different Starting Positions
Retail Price (VP) $100
Position Discount Profit
Supervisor % $50
Success Builder % $42
Senior Consultant % $35
Distributor % $25
47858US_EVT_STSCD_ENG_p8.ppt
47858US_EVT_STSCD_ENG_p8.ppt 5 5

6. Distributor
Purchases an International Business Pack (IBP) from Sponsor.
Purchases product at 25% discount.
Earns 25% retail profit when selling products to the customer.
Average sale 100 vp = $25 profit

7. Senior Consultant
Qualify by placing 500 vp order at 35% Or
Accumulate 500 vp in 1 month
Average sale 100 vp = $35 profit

8. Qualify by placing 1,000 Volume Point order purchased at 42% discount.
Success Builder
Qualify by placing 1,000 Volume Point order purchased at 42% discount.
Average sale 100 vp = $42 profit

9. Qualified Producer
Accumulate 2,500 Volume Points (ppv) in sales within 1 to 3 Volume Months.
Benefits:
Locked in at 42% discount
Receive commissions from Herbalife from 7%-17% from orders placed by downline Distributors and Senior Consultants at 25% and 35%).
On your way to SUPERVISOR
QP is an optional step in the Marketing Plan between Senior Consultant and Supervisor.

10. Example of Qualified Producer Qualification
Oct
500 PPV at 35%
Nov
950 PPV at 35%
Dec
1050 PPV at 42%
(Success Builder order)
Total = 2,500 vp in 3 months
Earns Qualified Producer at 42%
JAN
PPV = Personally Purchased Volume

11. Position Determines Income!
US English_STS CD
US English_STS CD
January 24,2003
January 24,2003
Position Determines Income!
Chairman’s
Club
************
MILLIONS
**Where do you want to be?**
President
Team
$20,000-
$100,000’s
per
month
Millionaire
Team
$7,000-
$20,000
per
month
Start Dreaming!
Global
Expansion
Team
$3,000-
$7,000
per
Month
World Team
****
Active
World
Team
$2,000-
$3,000
per
month
Supervisor
****
Active
$500-
$2,000
per
month
Success
Builder
$400-
$1,000
per
month
Distributor
$100-
$300
per
month
47858US_EVT_STSCD_ENG_p8.ppt
47858US_EVT_STSCD_ENG_p8.ppt 11 11

12. The Next Step: Supervisor!

13. Benefits of Supervisor
Maximum Retail Profit 50%
Maximum Wholesale Profit 7-25%
Royalties = Residual Income 5% on 3 levels
Eligible for Production Bonus 2% - 4% - 6%
Eligible for Promotions
Eligible for Vacations
Gateway to the Marketing Plan
Lead by Example – fast story

14. Supervisor To qualify to Supervisor, there are 4 ways:
1. One-month qualification: Achieve 4,000 Volume Points in 1 month.
Two-month qualification: Achieve 2,500 Volume Points in each of 2 consecutive months.
3. 5K Accumulated Supervisor Qualification: Accumulate 5,000 Personally Purchased Volume (PPV) within 12 Volume Months.
4. Piggy Back

15. “Those who do the work, get the pay.” Mark Hughes, Herbalife Founder
US English_STS CD
January 24,2003
LEAD BY EXAMPLE
“You get more by YOU doing more.”
“Those who do the work, get the pay.”
“Leaders Get the Pay”
Mark Hughes, Herbalife Founder
47858US_EVT_STSCD_ENG_p8.ppt 15

16. GO TO WORK! US English_STS CD January 24,2003
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17. YOU’RE THE WINNER
WITH HERBALIFE’S
MARKETING PLAN