1. Cisco Confidential 1 C97-728924-00 © 2013 Cisco and/or its affiliates. All rights reserved. Alberto Aguayo TSA Collaboration Mexico November, 2013

2. C97-728924-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2 Real life Story: “The importance of being able to know what goes on on your network” or “Why is not just a matter of organizational chart”

3. Cisco Confidential 3 C97-728924-00 © 2013 Cisco and/or its affiliates. All rights reserved.

4. Cisco Confidential 4 Know the speed of technology transition Gain visibility into collaboration network resource utilization long term trends Optimize the network capacity Medianet trace identifies problems in video sessions Diagnostics views for infrastructure issues troubleshooting Service quality & Call analysis reports to identify trouble patterns Define network domains and administration policy Provision the collaboration services Quick site roll-outs Manage/Delegate moves, adds and changes Audit the changes Scheduled and ad-hoc diagnostics testing Medianet and IPSLA for performance analysis Monitor voice & video networks 24/7 Real-time alarms & correlation Integrated best practices for root-cause detection Monitor session performance Cisco Prime Collaboration What is Collaboration Lifecycle Management ? Single product for all collaboration lifecycle needsSingle product for all collaboration lifecycle needs Simplification and automation of many day-to-day tasksSimplification and automation of many day-to-day tasks DeployOperateTroubleshoot Analyze & Optimize Design

5. C97-728924-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5 1.Enable customers to more easily rollout Cisco UC and Collaboration technology 2.Reduce the Total Cost of ownership for UC & Collab Customers – training, skillset required… 3.Reduce the number of Cisco tools required to manage UC/Collab over time 4.Optimize Management development resources within Cisco 5.Enable closer partnership between the teams building the technology and the management 6.Make it easier for Sales and Partners to include management with the offer ?

6. C97-728924-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6 Joint initiative between CTG and CSMTG to solve the management challenge for customers Prime becomes the management platform with UC 10.0 and beyond Joint engineering to close gaps and provide Day 1 support at FCS Rearchitecture of Provisioning Manager to enable joint development and automated support Inclusion of Prime Collaboration Standard with every CTG 10.0 order – Advanced version available for purchase Reduction of investment in redundant management tools over time

7. C97-728924-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7 One system to manage Cisco UC voice and video collaboration networks Single pane of glass for management over time Provisioning, assurance and analytics in a single, integrated product Reduces management complexity and Total Cost of Ownership Speeds site rollouts and reduces time required to add and change users and services Ensures high quality of service and timely issue resolution for a superior end user experience

8. C97-728924-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8 Assurance Continuous monitoring and diagnostics Analytics Long term trending and analytics Provisioning Simplified deployment and configuration

9. Cisco Confidential 9 C97-728924-00 © 2013 Cisco and/or its affiliates. All rights reserved.

10. Cisco Confidential 10 Accelerating the Collaboration Network Deployment In an enterprise with multiple branches, the IT manager is planning to make a quick transition to a Cisco Collaboration network The organization wants to optimize network operations OPEX The organization wants to control the access and periodically audit the changes in the collaboration network Accelerate site rollouts Perform bulk user import Accelerate site rollouts Perform bulk user import Utilize lower skilled help desk staff to manage moves, adds, and changes Lower training costs through a single user interface for provisioning Utilize lower skilled help desk staff to manage moves, adds, and changes Lower training costs through a single user interface for provisioning Perform fine-grained, role-based access control Track and audit all activity for improved accountability and troubleshooting Perform fine-grained, role-based access control Track and audit all activity for improved accountability and troubleshooting Challenges Solution

11. Cisco Confidential 11 C97-728924-00 © 2013 Cisco and/or its affiliates. All rights reserved. Operate (Monitoring, Troubleshooting and Diagnostics)

12. C97-728924-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12 Assuring the Collaboration Network Organization wants to ensure high service quality of voice and video being offered to their users Organization wants to quickly recover from any unplanned outages, improve Mean- Time-To-Repair (MTTR) and lower downtime IT admin wants to know about and quickly fix any service degradation issues before users are impacted Proactively monitor and measure quality of each and every voice call and video session Use IP SLA VO to test the readiness of the network prior to sensitive collaboration meetings Proactively monitor and measure quality of each and every voice call and video session Use IP SLA VO to test the readiness of the network prior to sensitive collaboration meetings Perform real-time monitoring and alerting of service and network outages Use integrated best practices troubleshooting flows to isolate real fire from smoke Perform real-time monitoring and alerting of service and network outages Use integrated best practices troubleshooting flows to isolate real fire from smoke Perform automated synthetic tests to proactively monitor and measure service performance and availability Trace video session path and identify the problem hops using Medianet Perform automated synthetic tests to proactively monitor and measure service performance and availability Trace video session path and identify the problem hops using Medianet Challenges Solution

13. Cisco Confidential 13 C97-728924-00 © 2013 Cisco and/or its affiliates. All rights reserved. Analyze & Optimize

14. C97-728924-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14 Analyzing and Optimizing the Collaboration Network CIO wants to know the speed of transformation to voice and video technologies in his/her organization and requires a weekly progress report IT Manager needs to understand user preferences, know voice and video call distribution for charge-back analysis, and make informed investment decisions IT planner wants to analyze costly network resource usage trends and add capacity where needed—or remove excess capacity Trunk and route group usage trends “Average Bouncing Busy Hour”-based capacity reports Trunk and route group usage trends “Average Bouncing Busy Hour”-based capacity reports Solution Technology adoption dashboard Automated scheduled PDF reports via email Endpoint and call distribution trends No-show and lesser usage reports and trends Call duration (> or < x ) reports for a group (or for each endpoint) Challenges

15. Cisco Confidential 15 C97-728924-00 © 2013 Cisco and/or its affiliates. All rights reserved.

16. Cisco Confidential 16 Service Support Video endpoint provisioning (for CUCM registered endpoints) New UC Service Setup User Interface −Quickly setup UC services with cluster setup for Jabber −UDS for Jabber directory service −TMS scheduling groups chosen, cluster by cluster Provision lines without phones −Add lines to users for CUCM self provisioning feature −Allows voicemail provisioning without CUCM −Can attach or detach a line from a phone and preserve voicemails

17. C97-728924-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17 Device and Endpoint Support Change Notification and dynamic loading of settings for CUCM −CUCM changes notify automatically, no more nightly sync New device management interface −All devices managed on same UI −Hover box for device information, launching tasks, checking connectivity or cross launches Dynamically supports new phone models (provisioning only) Support for all endpoints supported by CUCM VG350 voice gateway support

18. C97-728924-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 18 New UIs User Management −Users are listed in rows that can be sorted and filtered −Wildcard searches from the search box −Shows only users the administrator has rights to manage −Hover for basic task launch User Provisioning Setup −Single menu item −Workflows the Domains, Service Areas, Service Templates and User Roles Improved license management −Noticeable improvement when used standalone or BE6K

19. C97-728924-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 19 Settings and Attribute Coverage FULL coverage for CUCM, IM&P and CUC −Increased native coverage −Additional coverage using cross launch −Additional CUCM templates can be setup and used in Day 2 ordering workflow Ability to get to Unity Connection pages and settings Cross launches to other UC applications −TMS, Express, Conductor, PC Deployment and Prime License Management −Service pages on CUCM

20. C97-728924-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 20 User, Device and Endpoint 360 view Troubleshoot In-progress Audio Call Quality Video Assurance enhancements Jabber endpoint Type detection IPv6 ready: Endpoints support

21. C97-728924-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 21 Device and Endpoint 360 view At-a-glance consolidated information for devices, applications and endpoints Contextual cross launches for next steps troubleshooting User 360 view Active Directory integration for user information Single interface to visualize all endpoints for a user Quickly determine service experience for all endpoints Contextual cross launches for next steps troubleshooting Troubleshoot In-progress Audio Call Quality Get alerted when key audio phone call quality degrades Trace call-path and pin-point hotspot causing quality degradation using Cisco Medianet Video Assurance enhancements Synthetic (P2P) test call for proactive measurement of service experience (synthetic? Includes endpoints?) ISDN (for legacy video deployments) device fault and performance monitoring ? Conferencing device fault and performance monitoring VCS license consumption information Better conference session diagnostics: MCU to endpoint media-trace

22. Cisco Confidential 22 C97-728924-00 © 2013 Cisco and/or its affiliates. All rights reserved.

23. Cisco Confidential 23 Standard Prime Collaboration : Provisioning & Assurance −Included with all UC 10.0 UCL and CUWL licenses at no additional charge −All UC 10.0 customers have the right to download and install the Standard Management −Standard is not supported for UC 8.x – 9.x −Cannot be used in a services/MSP offering Advanced Prime Collaboration : Provisioning, Assurance & Analytics −Can be offered to 100% of UC 8.x and above customers and is a chargeable add-on −Tiered pricing based on endpoint −Partners using Prime to provide a service must purchase the Advanced version

24. Provisioning Assurance Analytics NA – Advanced offer only Standard - includedAdvanced - optional Single cluster Provisions all Collaboration Services 2-levels RBAC for delegation Audit log across multiple services Single cluster batch Includes all Standard features+ Multi-cluster in a single instance APIs for integration Process workflow Advanced RBAC Infrastructure templates Single cluster Voice & Video fault Performance metrics Email notifications Simple RBAC Includes all Standard features+ Multi-cluster in a single instance Detailed endpoint monitoring Deep video session monitoring Multi-level RBAC & grouping Diagnostic tests & more …. Long term reporting and analysis: Technology usage Traffic analytics Capacity planning Service usage Quality of service

25. C97-728924-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 25 Packages Description Standard Single cluster ‒ Single user interface with both native features and contextual cross-launch (phased out in future releases) ‒ Provisions all services (voice, CUCM video and TelePresence endpoints, presence, voicemail, mobility) ‒ Audit log ‒ Three levels of Role Based Access Control (RBAC)  system level, advanced ordering level and basic ordering level (no per domain group granularity) ‒ LDAP Integration, federated or non-federated, per domain group ‒ Batch provisioning Advanced Multi cluster ‒ Advanced role based access control and delegation; order admins can be assigned to different domain groups of users ‒ Ordering Workflow (approver, MAC assigner, shipper and receiver) ‒ Batch import of users, service additions/modifications, and import infrastructure settings ‒ UC and IOS Infrastructure templates with embedding and chaining, keywords and scheduled template based provisioning ‒ Northbound workflow API (no longer optional) ‒ Managed services features

26. C97-728924-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 26 Packages Description Standard Single cluster ‒ Single user interface with both native features and contextual cross-launch (phased out in future releases) ‒ Core UC components (CUCM, Voice Mail & Presence) ‒ Core Video components (TS, VCS, MCU, Conductor) ‒ Fault and performance metrics and short term trending (RTMT) ‒ Configurable performance alerts and email notifications (RTMT) ‒ TMS ticketing ‒ Search and status Advanced Multi cluster ‒ Additional component coverage: CCE, CCX, CVP, UC8.6-9.x, gateways, switches, routers, CTMS, CTS-Man, 3 rd party SNMP ‒ Health dashboards (top 5 impacted MOS, Trunk Group, etc) ‒ Detail monitoring for endpoints: MOS, call failures, registration ‒ Auto-discovery, RBAC, grouping and topology views ‒ Fault and performance views of the network and video conferences ‒ Service quality (MOS, jitter, packet loss, etc.), call categorization and analysis, call detail records reports ‒ Video session troubleshooting using Medianet ‒ Voice diagnostics views, Medianet call trace and testing ‒ Alarm correlation, syslog events ‒ Managed services (for video only in 10.0, voice on roadmap) Analytics ‒ Technology Adoption ‒ Capacity Analysis ‒ Service Experience ‒ Asset Usage ‒ Traffic Analysis

27. Cisco Confidential 27 C97-728924-00 © 2013 Cisco and/or its affiliates. All rights reserved.

28. Cisco Confidential 28 1.Enables customers to rollout Cisco UC and Collaboration technology faster – you make more money! 2.Management is included with the offer – removing competitive barriers 3.Prime Collaboration Advanced is comp’ed just like any other Collaboration offer and included in the VIP program 4.With Standard Prime Collaboration included in the offer, an Advance will be an easy upsell 5. Improved CSAT: With joint development, Prime will be a more complete offer, keeping up with CTG technology

29. C97-728924-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 29 1.Reduces the Total Cost of ownership for UC & Video Deployments Less tools to learn, reduced training Reduced skillset required through delegation Hides the complexity of UC 2. Enables faster rollout of UC technology 3.Allows valuable IT staff to focus on more strategic investments 4.Improved end customer satisfaction Ensures higher quality of service Issues are resolved before end users report problems

30. C97-728924-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 30 UCSS features are now offered for Prime products Renamed Prime Product Assured Software Subscription PASS no longer allowed as an abbreviation Offered in 1, 2, 3 and 5 year options Optional for new orders and standard upgrades Requires ESW. Any SAS left over from an upgrade can be credited Special upgrade parts that require 3 or 5 years of subscription, but deliver a free upgrade −Substantially less expensive −Drives upgrades and subscription adoption −Will be retired with PC 9.5, not offered in 10.0

31. C97-728924-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 31 Discounted bundles introduced in PC 9.5 Easier to order Discounted ~20% MASS endpoints only – TP are always a la carte PAAN Provisioning, Assurance and Analytics AAN Assurance and Analytics Remember to match the number of Assurance licenses to Analytics

32. C97-728924-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 32 Top level parts labeled “config reqd” −used to build out the options to reduce the PAKs going to the customers Example right adding video to bundle order −50 Hi end (EX 90) −50 additional analytics to match Used for all ala-carte parts except subscription upgrades L-PC-A-PAAN Prime Collaboration-A Prov,Assur,Analyt LIC Bundle, cnfg reqd $0

33. C97-728924-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 33 Each customer needs to order the “R-” part for the software image −This will provide the link for electronic download of the product software −When adding additional “L-” licenses, additional R- image parts are not ordered −There are PAKs required that are also in the R- order, so it is required once for each installation Upgrades are offered in two forms: 1. A no-charge software license paid for by a 3 or 5 year software subscription 2.A traditional upgrade offered at 50-70% discount, depending on the version to be upgraded 3.Number 2 is a better deal, if the customer is a UCSS customer and normally purchases UCSS for UC. 4.Number 1 is available for prospects that are not able to purchase software subscription for the required 3 or 5 year term.

34. C97-728924-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 34 Cisco Prime ™ Collaboration website http://www.cisco.com/go/primecollaboration Partner resources http://www.cisco.com/en/US/partner/products/ps12363/ index.html Cisco Prime Collaboration Support Forum https://supportforums.cisco.com/community/netpro/collaborati on-voice-video/pcm

35. Cisco Confidential 35 C97-728924-00 © 2013 Cisco and/or its affiliates. All rights reserved.