1. TabbedOut Events Analysis Holiday Hangover Pub Crawl Super Bowl Offers

2. Holiday Hangover Pub Crawl – December 26, 2013 2 Event total tabs with Items: 150 – Offers Redeemed: 145 – Cost in Offers: $723.80 – Cost/Tab: $4.98 – Revenue/Tab: $13.38 (268% ROI) ROI, by top bars – The Gatsby Offers Redeemed: 61 Cost in Offers: $366 Cost/Tab: $6 Revenue/Tab: $16.70 (278% ROI) – Minibar Offers Redeemed: 49 Cost in Offers: $245 Cost/Tab: $5 Revenue/Tab: $17.87 (357% ROI) $5 off a tab of $6 or more One month later tabs up 44%

3. Super Bowl Offers/Events — February 2, 2014 3 Event total tabs with Items: 72 – Offers Redeemed: 9 – Cost in Offers: $375 – Cost/Tab: $5.20 – Revenue/Tab: $9 (173% ROI) $50 or $25 off random tabs Event total tabs with Items: 11 – Offers Redeemed: 11 – Cost in Offers: $55 – Cost/Tab: $5.00 – Revenue/Tab: $26 (418% ROI) $5 off a tab of $6 or more Total Cost in Offers: $430 Total # of Tabs: 83 Cost/Tab: $5.18 Revenue/Tab: $11.34

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