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Revenue Management for the Hospitality Industry 班級:碩流通一甲 指導老師: 李治綱教授 研究生: M98D0110 凃均維
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Introduction Differences are the result of an increasingly common strategy to maximize revenue (and profits) in the Hotel industry. RM is a scientific technique that combines Operations Research, Statistics and CRM and categorizes customers into price bands, based on various services.
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Why Revenue Management? Segmented Market Fixed Capacity Perishable Inventory Low Marginal Cost Advanced Sales Demand Fluctuations
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How does it all work? Market Segment Identification table table Demand Forecasting Allocation Overbooking
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A B757 jet flying from Chicago to Boston. The aircraft has about 180 seats.
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Challenges & Conclusion Measuring performance of an RM system is a major issue. Differential pricing is here to stay. RM can impact the motivational level of the employees.
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