1. Inbound Marketing Training What is Inbound Marketing? Why are we here today? Who sponsored these FREE sessions? Who is Inbound Marketing Specialists? How can we increase your organization’s visibility on the web? What we will discuss in each session?

2. Blogging – Is it really necessary? 1.What is a Blog? 2.The difference in blogs 3.Driving Traffic 4.Lead Generation from Blogging

3. Blogging Best Practices 1.Pick a great title 2.Address one topic 3.Write relevant content 4.Blog consistently 5.Optimize for Humans AND Search Engines 6.DON’T forget about images and formatting

4. Four Reasons to Use LinkedIn 1.Company Reach 2.Product Awareness 3.Search Engine Optimization 4.Lead Generation

5. LinkedIn for your Organization 1.Overview 2.Careers 3.Products 4.Page Insights 5.Follower Insights 6.Employee Insights

6. LinkedIn for Individuals 1.Complete your profile 2.CONNECT! 3.Join Groups 4.Start a discussion a week 5.Insert a hyperlink in your email signature. 6.Use personalized invites!