1. Welcome Course name Faculty name

2. YOUR COURSE MATERIALS Lamb/Hair/McDaniel Marketing, 9e You will… — be tested — receive homework assignments — have reading assignments …from these materials

3. WHY DO I NEED THE BOOK? — Nine in ten professors (90%) say that students would do better if they made greater user of the assigned textbook. — Students’ pass rates, retention rates and grades improve when they employ supplemental materials in addition to their textbooks. Zogby International, 2006

4. WHAT’S SO DIFFERENT ABOUT THE NEW EDITION? — All-New Videos: Nineteen all-new video segments spotlight interesting and successful companies like Kodak, ReadyMadeMag, Method, Sephora, and Vans. — Ten new cases on such captivating companies as Netflix, Camelbak, MySpace.com, Kandy Kastle, CurrentTV, and "Wicked The Musical“. – ThomsonNOW is an easy-to-use online resource that helps you study in less time to get the grade you want-NOW!

5. GET THE GRADE RESOURCES! Learning Resources available with this textbook… – ThomsonNOW – Business & Company Resource Center – Companion Website

6. WHAT IS THOMSONNOW? ThomsonNOW is an easy-to-use online resource that helps you study in less time to get the grade you want-NOW! – Personalized Study Plan – Interactive E-book – e-Lecture – Ask the Instructor Video – Access to Business & Company Resource Center – Animated Figures – Beat the Clock Quizzing

7. WILL THOMSONNOW HELP ME GET A BETTER GRADE? 87.3% of students agree using ThomsonNOW regularly helped them perform better on exams. 83.9% of students agree that Personalized Study was a valuable study tool. 95% of students responded that using ThomsonNOW on a regular basis helped them get a better grade 82.7% of students are likely to tell a friend about ThomsonNOW YES!

8. STUDENT HOMEPAGE

9. PRE-TESTS & POST-TESTS

10. PERSONALIZED STUDY PLAN

11. E-BOOK

12. E-LECTURES

13. BEAT THE CLOCK QUIZZING

14. BUSINESS & COMPANY RESOURCE CENTER Whether you are completing a case analysis, preparing for a presentation or discussion, creating a business plan, or writing a reaction paper… …the BCRC is a powerful and time saving research tool for you.

15. BUSINESS & COMPANY RESOURCE CENTER – This is the company search. – Select this option to search for a company by name, industry code, product/brand, or location. – Type in the company name and then click on the green search button.

16. BUSINESS & COMPANY RESOURCE CENTER – Results are promptly returned for each retrieval to the company profile tab. – Click on the source type desired to locate needed information.

17. TECHNICAL SUPPORT http://www.thomsonedu.com/support

18. FREE COMPANION WEBSITE! Great for test prep!

19. YOU HAVE CHOICES OF HOW TO BUY THE BOOK! Purchase textbooks in the format and at the price that is right for you. Print Options NEW print textbooks at up to 25% off, shipped free! Digital Options Electronic texts up to 50% off Individual chapters for as little as $1.99 Study Tools Study Guides, Online Homework Assistance, Audio Content, and more!

21. STUDENTS…PLEASE READ If your textbook doesn’t already come with the helpful study aids we’ve discussed, go to your local college bookstore or go on-line to the iChapters.com.