1. RaiseBet.Com Online Casino and Sportsbook website upgrade GBA 573 Ernesto Gutierrez

2. Introduction Online Casino and Sportsbook affiliate of West Atlantic Gaming based in Antigua Trillion Dollar Gambling industry, 75% of revenues posted outside the U.S. Oligopoly competitive structure- product differentiation gives a competitive edge 7000 online casinos

3. Business Objective Upgrade RaiseBet.Com website to increase conversion rate or player sign upRaiseBet.Com Add flash content like MajorBet.Com for exampleMajorBet.Com

4. Current Situation Website looks unappealing Upgrade the website to increase conversion rate from 5% to 10%

5. Critical Assumption and Constraints $ 120 profit/person/month Website marketing will drive 100 visitors to the website per month and add 5 new players/month Web developer labor cost of $50 per hour Current website host can support the new developments

6. Analysis of Option and Recommendation $600 increase in profit per month from 5 extra players converted $14,400 total cost for upgrade Break even in 24 months or 120 players Shorter break even if profits are used to drive more visitors to the website

7. Preliminary Project Requirements Casino back end is set up Available web developer with their own web development software

8. Budget Estimate $14,400 in labor cost -$4,000 Project Design -$4,400 Development -$6,000 QA/Support/Interface No cost for Project Manager

9. Schedule Estimate 340 labor hours or 42.5 days 80 hours for Project Design 96 hours for Development 164 hours for QA/Support/Interface

10. Potential Risk 90% 5 players added/month Assumption of $120 profit /player/month is partially true: –72%- $120/player/mo –9% - $12/player/mo- 20 yr break even point or 1200 players, not acceptable –9% -$0/player/month, -$14,400 10% no player increase/month -$14,400

11. Exhibits