1. SOUTH AFRICA - BUSINESS REVIEW MAY 2014 CLIPPA SALES SOUTH AFRICA PRESENTED BY ALEX JACOVIDES

2. CLIPPA SALES SOUTH AFRICA CONSUMER ACTIVITIES 2014 DIS-CHEM NATIONAL CONSUMER PROMOTION

3. Promotional Objective To increase Fisherman’s Friend lozenge sales by 20% nationally over the 3 Month promotional period. Promotional Timing June-August 2014. Consumer Promotional Theme Win a Kia Picanto 1.0 LX Manual. Valued at R128 000. Plus 10 iPad Mini’s. CLIPPA SALES SOUTH AFRICA V V V

4. In-Store Point of Sale Kit A Fisherman’s Friend Floor Stand with Promotional Header. A4 Counter Tent Card. A5 Wobbler. All In-Store Point of Sale Kits will be delivered to the Store at the beginning of the Promotion. CLIPPA SALES SOUTH AFRICA

5. Promotional Media Support Dis-Chem Benefits Magazine ½ Page Ad and Broadsheet Full Colour Advertisement. CLIPPA SALES SOUTH AFRICA

6. Sponsorship Fisherman’s Friend F2 Powerboat Sponsorship will be continued in 2014. CLIPPA SALES SOUTH AFRICA

7. CLIPPA SALES SOUTH AFRICA OPPORTUNITIES/THREATS OPPORTUNITIES PICK N PAY – negotiate better visibility and availability in-store to turn this channel around into a positive. MAKRO – negotiate better opportunities for this channel. STRONGMAN – investigate the possibilities of a Strong Man competition for South Africa in 2015. THREATS Although there is at present no specific opposition to Fisherman’s Friend, from a product delivery perspective, the main threat is in continuing to fight for shelf space in store.

8. STRONGEST THERE IS THANK YOU CLIPPA SALES SOUTH AFRICA