1. State Farm: Staying relevant at age 90 Adam Goode Ryan Barnes

2. Reinvented Use traditional agent model “How can we still deliver same core values, but do it in a way that’s more modern”

3. Results New campaigns and digital initiatives Downplayed iconic slogan “Get to a better state” Convince drivers they still need agentsagents

4. Revamped

5. Digital effort

6. Market Share State Farm – 18.07% Allstate – 10.48% Berkshire Hathaway (GEICO) – 9.22% Progressive – 8.06%

7. Sources http://adage.com/article/special-report- marketer-alist-2012/state-farm-reinvents-90- logo-tagline-digital/238419/ http://adage.com/article/special-report- marketer-alist-2012/state-farm-reinvents-90- logo-tagline-digital/238419/ http://www.insure.com/car-insurance/largest- auto-insurance-companies-by-market- share.html http://www.insure.com/car-insurance/largest- auto-insurance-companies-by-market- share.html