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Published bySpencer Stephens Modified over 9 years ago
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Developing your Product The Idea is Just the Beginning It Needs Constant Reevaluation, IP Protection, and THE TEAM November 6, 2013 Confidential Vicki Farrar, Founder 435.729.9397 vfarrar@cathconn.com
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From Idea to Reality 2 2008
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Idea! Product to disinfect & protect BOTH IV connectors 3
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Customer Feedback First Product Reality Perceived wastage 4
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Disposable Drawer at the VA 5
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The DualCap System™ Confidential Pouches color-coded for contents Completely sterile DualCap® DualCap Duo™ DualCap Solo™ Use when disconnecting IV tubing from catheter Use when setting up new IV tubing [2 nd product] Use when only one connector needs capping [3 rd ]
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Market Research - New Delivery 7 Early Design Final Design – IV Pole Strips™
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The DualCap System™ Alcohol Caps for Disinfecting IV Connectors © 2013 Catheter Connections, Inc.8
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Litigation Green cap company sues all competitors for infringement (So. Cal.) We sue green cap company for infringement of our dark blue cap technology and unfair competition (Utah) Catheter Connections has a Robust Patent Portfolio Critical Asset, Constantly Revised & Monitored Confidential9 v.
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Long Journey Idea in 2008 Funding 2009 Many challenges: litigation, competition, market feedback, constantly raisin money Products throughout the country Every month more sales! Series B Funded This Week Real Challenge Begins – Be the Market Leader Confidential10
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It’s The Team -- Not the Idea! Confidential11 Vicki Farrar, Founder, President, COO Former CEO & VP of two Utah-based biopharma start-ups Legal, IP, regulatory, drugs & devices expertise Don Solomon, PhD, CTO, Sr. VP Ops & Eng. Former VP, COO & CTO SHPI (acquired by CR Bard, $68M) Previously VP of R&D Johnson & Johnson Medical Charity Williams, CMO & In-house Counsel Former marketing director ZEVEX (acquired by Moog, $84M) Previously Cooley LLP; 14+ years sales, marketing & business dev Perry Borch, VP of Sales Former VP of Sales at C.R. Bard, DJO Global, and Ossur Americas 27+ years success in driving new medical device sales growth David Green, CFO Former CFO & Treasurer, SJW Corp. (NYSE: SJW) Previously CFO, SHPI; and Managing Director at Duff & Phelps Guy Jordan, PhD, Executive Chairman &CEO Former Group President C.R. Bard & President of Bard Access Systems Former Chairman of Specialized Health Products International, Inc.
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