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Published byPhyllis Osborne Modified over 9 years ago
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Pay Per Performance / Application Pay Per Performance Low risk for new clients Do subscriptions offer better value for money? Risk of missing candidates when trying to save ££ Job boards are yet to display any successful case studies Pay Per Application Dangerous for job boards, great for Rec-Con Plausible to give better rates for better job descriptions vs catch-all
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They generate consistent, guaranteed, value for money traffic Aggregator: Threat or Opportunity? Are aggregators collecting your client data? BOTH! Prediction: Aggregators will be buying traffic from job boards in the next two years! Opportunity to earn revenue from aggregators in new markets
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Resellers: What can/should we do? Impact on the Job Market Job boards must not compromise solely for sales targets Resellers are trying new methods which can add value Must distinguish between fixed & reseller Stopping resellers from working with Simply How CV-Library have evaluated each case Would you allow your ad agencies to buy at the same price structure as your rec-cons?
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Big Data: Can we “really” make money out of it? Two schools of thought: Rather than delve into ‘Big Data’, Corps should be investing in: Finding out where applications originate Using data to improve candidate experience Job boards should be using the data to: Showcase effectiveness of our sites pre- and post-advertising Identify areas where recruiters can improve when advertising
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Adopting Mobile Mobile conversions are more challenging Increased reach to an ‘always on’ audience CV upload & Cloud services simply mobile: www.simplymarketingjobs.co.uk is now fully responsive Expect all remaining sites to be responsive by the end of Jan ‘14 Award-winning mobile site: www.cv-library.co.uk has won a number of mobile related awards 36% of all traffic + 13% of all apps Visits surpassed 2.5m in Oct ‘14
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Q&A
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