2. New Wave of 3-D Films DreamWorks Animation- “Monsters vs. Aliens”, “Shrek”, “Kung Fu Panda” Disney Pixar- “Up” Producers: James Cameron, Robert Zemeckis, Steven Spielberg

3. Why 3-D? Technology will give Hollywood a much needed boost. Movie admissions have declined 9% in the past decade, 5% last year alone. Change the theatrical experience to attract more people to theatres.

4. 3-D History 1950s 1970s 1980s If history repeats itself, the new era of 3-D movies will not be accepted by the public.

5. Past Attempts Chicken Little Beowulf- budget of 150 million, and didn’t break 100 million Fly Me to the Moon Journey to the Center of the Earth Bolt Coraline

6. Less Successful Gimmicks Cinema Scope- stretching the image across three screens. Percepto- Dozens of buzzers in the seats AromaRama-Scents were released into the movies Sensurround- Low frequency sound to enhance a rumbling illusion “Found Footage”- low-budget movies filmed with handheld cameras

7. Problems Only 2,000 of the 43,000 movie screens in North America have 3-D capabilities. With limited venues, the revenue for companies could decrease. Ticket prices are expected to rise $2-$5 The economic situation Projectors cost around $75,000 “Who wants to wear those goggles on a date?”