2. Real Estate Proof of Concept

3. Issue / Background  Property boom in Middle East with the opening up of ownership rights to Expatriates – Market Size = US $ 25 Billion (Middle East)  Major real estate properties being promoted by Nakheel (Palm, Jumeira Islands, World), Emaar (Marina, Al Burj Towers) & other developers  Oracle being perceived as a solution for Corporate real estate not a player in the Residential property space

4.  Solution does not address sale of Property  Lack of integration between CRM and Property Manager  Lack of Business Flows unlike other industries  Ease of use and look and feel (UI) issue  Graphic / 3-D front end tools to viewing property information as well as to perform transactions  Functionality issues – Temporary Booking, Adjustments/changes, Deposits/Refunds Key Gaps in Oracle Solution

5.  Build a Business Flow around Sale of Property by using Oracle CRM modules and Property Manager  Use Oracle E-Business suite modules wherever possible and extend the footprint to address requirements/ functionality (avoid invasive customizations)  Use AutoDesk to address the look and feel and UI issue Solution Approach

7. Phase I  Oracle Sales (TeleSales – for leads management)  CRM Foundation (for territories, resources)  Oracle Property Manager (transaction processing)  Financials (GL, AR, CM) – (invoicing)  Oracle Discoverer (reporting)  3 rd party - AutoDesk MapGuide (visual interface to PM to cover property temp booking, booking) Phase II  Other CRM modules (OMO, Scripting, Interaction Center, Contracts)  eAM, Projects Solution Footprint

8. Property Manager Role  Definition & description of property  Booking engine  Billing engine  Integration to ERP  Future integration to EAM

9. Telesales Role  Capture Prospects  Manage Appointments  Manage & Share Leads  Security Assignments  Call Center in Future

10. Autocad Role  Visual interface for end users and customers  Link to Property Manager for villas, houses information and pinpointing on map  Displaying floor plans, images of the villas, houses etc.  Autocad is only the visual interface and does not handle the transaction processing of apt booking etc. This is handled by PM

12. Solution Flows & Demo

13. Flow 1: Creation of Property Create Property in System Assign Property to Sales Team Plan / Design Project Approve Project Drawings (GIS) Project Approval Build Security Rules Property Ready for Sale / Lease Link Property & Drawings Sell / Lease Property Analysis & Reporting

20. Flow 2: Property Sales/Lease Flow Check Availabilit y Of Property Temporar y Booking of Property Create Custome r / Prospect New Custo mer? Review Custome r History Capture Inquiry Details Check Data / Prior Bookings Accept Deposit & Reserve Prop YES NO Provide Project/Pro p Info. Oracle PM Update Status & Create Contract Invoicing & Collections 3 rd Party AutoDesk

28. Projects Closed  Al Nakheel (Palm – 12000 properties, Phase 1,)  Emaar (10,000 properties)  DDIA  Pipeline – Jumeirah Beach Residence – DAMAC – Dubai Healthcare City – Dubai International Financial Center

29. AutoDesk (CAD) Oracle E-Business Suite Workflow Resources Product Customer Data TeleSales CRM Foundation (Tasks, Notes, 1-to-1 Fulfillment, Territory, Resources, Calendar, Assignment Mgr) E-Business Technology Application Foundation Components CRM Accounts Receivable Accounts Payable Property Manager General Ledger Fixed Assets, CM & Others PO, INV 3rd partyExisting Customers Customer Info, Sales enquiries, Leads, Collaterals 2/3-D view of Property & Booking Property definition and update booking / assignments Call Property screens using quick Menu for availability & assignment AR invoices AP Invoices Solution Overview

30. A Q & Q U E S T I O N S A N S W E R S