1. #BornReady Social Media Messages Toolkit GREAT START COLLABORATIVE-WAYNE MEETING NOVEMBER 16, 2015

2. Objective: Born Ready workgroup and partners commit to sharing five compelling perinatal messages that empower mothers to ensure their babies are born ready and grow up healthy.

3. Audiences: 1) expectant and new mothers living anywhere in Wayne County, 2) organizations and people supporting new mothers and babies.

4. The umbrella message is: Wayne County Babies: We are Born Ready #WayneCo #BornReady

5. Employing hashtags with our messages… as part of the message allows us to:  Measure results  Track usage and engagement  Credibly reach our audiences in the way they want to be reached  Work across social media platforms  Promote individual organizations while upholding common and coordinated messaging

6. These messages can be localized to any of the 43 townships in Wayne County, by combining hashtags. #NameofCityorTownship + #BornReady + #Message #BornReady + #AllenPark #Belleville #Dearborn #DearbornHeights #Detroit #Ecorse #FlatRock #GardenCity #Gibraltar #ThePointes #Hamtramck #HarperWoods #HighlandPark #Inkster #LincolnPark #Livonia #Melvindale #Northville #Plymouth #RiverRouge #Riverview #Rockwood #Romulus #Southgate #Taylor #Trenton #Wayne #Westland #Woodhaven #Wyandotte #Brownstown #Canton #GrosseIle #HuronCharter #NorthvilleCharter #PlymouthCharter #RedfordCharter #SumterCharter #VanBurenCharter

7. 4 ways to share these perinatal messages Promote greatstartwayne.org. Use Facebook, Twitter, Instagram, Pinterest and other social media to raise awareness about the messages. Tag your organization’s social media posts with #WayneCo (or your city or township) #BornReady, plus one of the five hashtags associated with the perinatal messages: #40weeks, #MyMedicalHome, #SleepSafewithABCs, #18monthsbtwnbabies, or #mommymilk. Include these messages in your communications to members, partners, patients, and clients. Request postcards for your office or community events.

8. Facebook Q: Why use Facebook? A: That’s where you’ll find your audience. Fully 71% of online American adults use Facebook. Women are also particularly likely to use Facebook compared with men. Add images for FB here

9. Instagram Q: Why use Instagram? Instagram is all about images, and reaches our target audience because: Women are far more likely to be on Instagram. Over half of young adults between 18 and 19 are on Instagram. It is very popular among African Americans and Latinos. It is frequented most by urban and suburban residents. Add images for Instagram here

10. Twitter Q: Why use Twitter? A: For reaching professionals who are your messengers. Some 23% of online adults currently use Twitter and it is particularly popular among those under 50 and the college- educated. Add images for Twitter here

11. Add images for Pinterest here Q: Why use Pinterest? A: Another highly visual platform accessed by many women. Pinterest