1. The Democratization of Content Robby Robson Eduworks 15 April, 2008

2. Outline History Observations Thought Experiments Demonstration Discussion Innovation 2008The Democratization of ContentPage 2

3. What we are trying to do: 4 C’s Innovation 2008The Democratization of ContentPage 3 Interacting with Content In the right Context Within a Community Achieve Competency* * Skills, Knowledge, Abilities, Performance, etc.: also called Learning

4. Where we started: Rory McGreal’s Slides from WebNet ‘99 Innovation 2008The Democratization of ContentPage 4

5. TAKING THE CLASSROOM ONLINE (THE ACADEMY’S VIEW) IN OTHER WORDS … Innovation 2008The Democratization of ContentPage 5

6. ANOTHER VIEW: Learning is situated Learning is contextual Learning is personal AND LEARNING is not the same as BEING TAUGHT Innovation 2008The Democratization of ContentPage 6

7. As expressed by Wayne Hodgins* just the right stuff to just the right person at just the right time and place in just the right way and with just the right context on just the right device and through just the right medium.” Innovation 2008The Democratization of ContentPage 7 “The vision of the future of learning is to be able get *Strategic Futurist & Director World Wide Learning (Autodesk), 2002.

8. MASS CUSTOMIZATION (INDUSTRY’S VIEW) MADE POSSIBLE BY… Innovation 2008The Democratization of ContentPage 8 AN ABUNDANCE OF PERSONAL OPTIONS ENABLED BY THE USE OF STANDARDIZED COMPONENTS (INDUSTRY’S VIEW)

9. BUT (STILL) ABOUT GETTING “STUFF” TO LEARNERS VERY ATTRACTIVE Innovation 2008The Democratization of ContentPage 9

10. TWO BIG CHANGES: Innovation 2008The Democratization of ContentPage 10

11. Innovation 2008The Democratization of ContentPage 11 1.CONTENT IS ABUNDANT 2.USERS WANT CONTROL

12. BASIC QUESTIONS ABOUT THE RIGHT STUFF: WHOSE STUFF IS IT? WHAT CAN I DO WITH IT? WHO CONTROLS THE CHANNELS? WHO DECIDES IF IT IS RIGHT? Innovation 2008The Democratization of ContentPage 12

13. THEY OLD ANSWER Innovation 2008The Democratization of ContentPage 13

14. WE NEW ANSWER Innovation 2008The Democratization of ContentPage 14

15. OLD MODEL: CONTENT IS Produced by publishers Blessed by authorities Consumed by consumers Selected by me Innovation 2008The Democratization of ContentPage 15

16. NEW MODEL Innovation 2008The Democratization of ContentPage 16

17. When in the Course of human events, it becomes necessary for one people to dissolve the political bands which have connected them with another, and to assume among the powers of the earth, the separate and equal station to which the Laws of Nature and of Nature's God entitle them, a decent respect to the opinions of mankind requires that they should declare the causes which impel them to the separation. We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness. That to secure these rights, Governments are instituted among Men, deriving their just Powers from the consent of the governed, — That whenever any Form of Government becomes destructive of these ends, it is the Right of the People to alter or to abolish it, and to institute new Government, laying its foundation on such principles and organizing its powers in such form, as to them shall seem most likely to effect their Safety and Happiness. Prudence, indeed, will dictate that Governments long established should not be changed for light and transient causes; and accordingly all experience hath shewn, that mankind are more disposed to suffer, while evils are sufferable, than to right themselves by abolishing the forms to which they are accustomed. But when a long train of abuses and usurpations, pursuing invariably the same Object evinces a design to reduce them under absolute Despotism, it is their right, it is their duty, to throw off such Government, and to provide new guards for their future security — Such has been the patient sufferance of these Colonies; and such is now the necessity which constrains them to alter their former Systems of Government. — The history of the present King of Great Britain is a history of repeated injuries and usurpations, all having in direct object the establishment of an absolute Tyranny over these States. To prove this, let facts be submitted to a candid world. WHICH REQUIRES Innovation 2008The Democratization of ContentPage 17 EVOLUTION

18. Evolution of Business Models OLD MODELNEW MODEL Information is a scarce commodity Money is made by controlling content  Universities  Publishers  The Press  Mobile providers …… Information is an abundant resource Money is made by adding value to content  Search Engines  Online auctions  Social Networks ……

19. Evolution of Standards OLD STANDARDSNEW STANDARDS Standards encode proper uses Standards lock content to prevent piracy and preserve authority Standards are tightly controlled by a single authority Standards facilitate unforeseen uses Standards un-lock content to encourage creativity and enable mass customization Standards are open, transparent, and profiled by communities

20. Evolution of Workflows OLD WORKFLOWSNEW WORKFLOWS Rigid: Determined by tools Owned by pros  Instructional Designers  Content developers  Publishers Focused on teaching Fluid: Facilitated by technology Evolved by users  Subject Matter Experts  Individuals  Online communities Focused on learning

21. Evolution of Tools OLD TOOLSNEW TOOLS Perform functions and have features Are designed for specialists Focus on creating content Are monolithic Offer services and support workflows Are designed for all of us Focus on adding value to content Are modular and lightweight

22. NEXT … SOME PRE-RELEASE TECHNOLOGY DISCLAIMERS: (1) I believe tools are important (2) My company commercializes technology (3) I believe technology can aid democratization Innovation 2008The Democratization of ContentPage 22

23. Tenereo IS A TOOL FOR Grabbing content (From existing sources) Assembling content Editing content / adding assessments Adding design Adding context (Metadata / Objectives) Publishing content in SCORM 2004 format Innovation 2008The Democratization of ContentPage 23 Tenereo tries to automate as much of the process as possible. It relies on “ACE” (Automated Content Enhancement) technology

24. Tenereo is used for Innovation 2008The Democratization of ContentPage 24 and as part of traditional content development workflows BUT WHAT IF...

25. Teachers and students could Easily mash up learning content Easily add / alter contextual elements such as examples and pictures Easily create new learning objects that could be tracked and recorded As Wiki’s let them do with Web pages … Innovation 2008The Democratization of ContentPage 25

26. THOUGHT EXPERIMENT A student has found & stored several resources on calculus The student finds content on the Web and wants to share it with her friends The student downloads it into an “L-MUT*” The student searches stored content by keyword. The student mashes up content from the Web content, search results, and desktop The student adds a personalized page at the start The student publishes the content for later use The content is automatically tagged with metadata Innovation 2008The Democratization of ContentPage 26 *Learning Mash-Up Tool

27. CONTINUED … The student is working with her teacher The teacher likes what the student has done and wishes to  Make it more instructionally sound  Put it in an LMS The teacher starts with an instructional design The teacher populates the design with content that matches specific learning objectives The teacher adds a question or two The teacher publishes the results in SCORM format When students take the course, their progress is tracked Maybe even … the teacher can use knowledge of the results to better direct the student. Innovation 2008The Democratization of ContentPage 27

28. DEMONSTRATION TECHNOLOGY Innovation 2008The Democratization of ContentPage 28

29. Discussion (Some possible topics) User generated learning User control of content New business models New tools and technology Innovation 2008The Democratization of ContentPage 29

30. Interested in talking further … Innovation 2008The Democratization of ContentPage 30 Please find me