Download presentation
Presentation is loading. Please wait.
Published byJeffery Kelley Modified over 9 years ago
1
Marketing & Training Division Cathaylife-VN 26.12.2008 Present : Eric
2
Review on 2008 Planning on 2009 Agenda
3
- Operate Guideline on 2008 - Performance Report - Operate Review on 2008 Review on 2008 96 年回顧
4
Operate Guideline on 2008 Develop Headcount Recruit BM/SM (from other insurance) & Pre-BM (no experience) Healthy structure --Top to down Good recruitment habit-SM/Pre-BM BMSM/Pre-BMASIA 1 1 BM recruite 10 10 SM/Pre-BM 1 1 SM/Pre-BM 10 Recruite 10 AS 1 1 AS 3 Recruite 3 IA DailyWeeklyMothly Acquire 2 people information 2 Interview 2 candidates 13 1 AS & 3 IA
5
Operate Guideline on 2008 Performance FYP Daily & Monthly Report Performance trace Incentive Rule Quickly Promotion & Strictly Assessment Activity Management 4 weekly Good Selling Habit 1st week 1 Case 2nd week 2 Million Attain Quota 3rd week4th week 1.5 time Quota
6
Performance Report Headcount HCMHNTotal BM549 Pre-BM251540 SM293867 AS245496741 Full-time848[293%] IA4156691084 Total1932[305%] 13 working month on 2008
7
Performance Report FYP TargetFYP% HCM 3290310995% HN 19813071155% Total 52716180117% (Million) 07~12 on 2008
8
Performance Report PFYP TargetPFYP% HCM 23032866124% HN 13872795202% Total 36905661153% (Million) 07~12 on 2008
9
Performance Report HCM HN personal PFYP HCM is steady growth ; HN is slowdown HN recruit more, but quality fall AS know recruit IA to ↑ PFYP Includes IA PFYP AS know recruit IA to ↑ PFYP but total PFYP slowdown lots of IA low production Productivity-PFYP/AS
10
Performance Report Attain quota percentage-AS HCM HN Percentage of AS attain quota is too low AS can not survive Big Issue :How to increase AS Production
11
Performance Report IA- ≧ 1 case % & PFYP HCM HN Only about 20% IA have 1 case → low production continue re-training ( Every Friday)
12
Performance Report Income SMASIA Top 10%7.85.34.8 Top 10% ~ 20% 6.03.41.2 Other 80% 3.51.40.6 (Million/month) Survival?
13
Operate Review on 2008 300% ・Headcount 300% 150% ・PFYP 150% AS/IA Quality ↓ PFYP come from 20% Agents Big Salary Gap Assessment by Compensation scheme New AS Selection IA Re-Training Compensation Driving Behavior →understanding by examination Conclusion Attain target On 2008 Issue
14
Planning & Strategy on 2009
15
Target on 2009 2009 Growth Rate FYP (Million) 41,956142% PFYP (Million) 37,760142% Headcount 2,477102% ※ Growth rate : target on 2009/( performance on 2008*2)
16
Theme on 2009
17
Highly Growth New Location Productivity Incentive Incentive Management 28% Whole Market Growth 28% [2008 Q1~Q3 VS 2007 Q1~Q3] 147% Cathaylife Growth 147% StrategyPlanning 2009
18
New Location Hanoi Da Nang Can Tho Ho Chi Minh 2008 -Ho Chi Minh -Hanoi 2009 (planning) -Da Nang (March) -Can Tho (Sept.) --2008 --2009 Distribution North 、 Middle 、 South & Me Kong River
19
Expand HCM & HN 2 1 3 4 1 2 3 4 Ho Chi Minh Ha Noi 2008 Q 1 & Q 10 2009(still on planning) Q 5 & Q Bình Thạnh or Q Tân Bình 2008 Q Hoàn Kiếm Q Hai Bà Trưng 2009(still on planning) Q Ba Đình or Q Thanh Xuân
20
↑Larger Agency Team Increase BM Recruit form other Insurance company Promote from SM/Pre-BM Fast track promotion AS→SM club SM→BM club Good experience Set up team quickly Assess strictly Recruit & Select more Active AS/IA
21
↑ How to increase Productivity Daily Activity Visit 1 new & 5 old customers AS Selecting IA Re-Training AS Attain Quota 45% →45% Good Habits Good BM Skill Good Selling Skill QuantityQuality
22
Incentive Rule Making incentive Rule Yearly : Breaking Record Achievement Record Quartly : 1st quartly, 2nd quartly… International convention Event : Chairman gala dinner Recruitment incentive Consist with Compensation sheme Combine with company goal Encourage agents : Sell more policy more Income increase retention rate Pursue The Best”
23
Management Set up Region Manage Efficiently Support Quickly Headquarter ( Marketing Division) Region-HCM Region - HN Region - Da Nang Region - Can Tho BM … … Assessment Performance Assessment Attendance Check Supporting Skill For AS/IA Work Team→ Team Work
24
Healthy AS Structure 55% Motivate promotion 35% 10% Promote SM→BM Fast track promotion (AS→SAS → EAS) Reach Target More income Higher Performance Attain Quota Percentage 45%
25
End
Similar presentations
© 2024 SlidePlayer.com. Inc.
All rights reserved.