1. (Your Company Name Here)
Please fill in all fields, replacing XXXX and Examples with your own information
Smiley Business Plan
(Your Company Name Here)

2. 1. YOUR COMPANY OVERVIEW

3. OVERVIEW OF YOUR COMPANY
Company full name and address
XXXX
Company Website (URL)
List any Company Subsidiaries or other affiliated or related companies
List any Parent Company if existing
Number of Employees
Short Description of your company activity
Company mission statement (if applicable)
Business Plan for Smiley Prospective Licensee
Date 2014 2

4. Prospective Licensee Company Details
KEY MANAGEMENT
Prospective Licensee Company Details
KEY CONTACT
NAME
TITLE
ADDRESS
TELEPHONE
Owner / CEO, President, Managing Directors
XXXX
Day to day contact
Product sign off
Chief Financial Officer
Financial contact
Marketing contact
Business Plan for Smiley Prospective Licensee
Date 2014 3

5. BUSINESS PERFORMANCE Company History: Past, Present & Future
Please supply a brief general overview
Type of Company (Check Box with an X)
Public Partnership Private
ownership
Year Company Founded
YYYY
Any Prior Legal Name?
XXXX
Net Sales of your Company (in £, $, € etc)
Prior Year (actual) : XXXX
Current Year (forecast) : XXXX
Net Profits (Before Tax) of your Company (in £, $, € etc)
Business Plan for Smiley Prospective Licensee
Date 2014 4

6. SALES ANALYSIS
List of Countries you Sell to and the Current Breakdown of your Sales in % per Country:
Eg, France: %
Belgium: %
Etc…
Number of Accounts Served Directly :
XXX
Do you have your own Retail Outlets?
Yes / No
Number of Outlets
Business Plan for Smiley Prospective Licensee
Date 2014 5

7. EXPERIENCE WITH LICENSES
Licenses Held
For Which Product
For Which Territory
For Which Period
Current Status of License (active/expired)
Marketing
Eg. Hello Kitty
Eg. Shoes
Eg. France
Eg –
Eg. Active
Eg. Online
Business Plan for Smiley Prospective Licensee
Date 2014 6

8. PRODUCT ANALYSIS
Past & Existing Collection Catalogues (links preferably)
Collection Catalogue [Name]
Link [web address]
Eg. Cool Clothes SS’14
Eg.
List of Top Seller Collections and Products
Collection [Name]
Product [Eg t-shirts]
Eg. Shirts, dresses, jackets
Business Plan for Smiley Prospective Licensee
Date 2014 7

9. MAIN DISTRIBUTION CHANNELS
List Top Ten Customers of your Current Business
Customer [name]
Country(ies) where customer is served
Type [mass, chain, specialty, etc]
Promotions
Eg. Carrefour
Eg. France, Belgium…
Eg. Mass
Eg. POS, TV adverts…
Business Plan for Smiley Prospective Licensee
Date 2014 8

10. 2. YOUR SMILEY PROJECT

11. LICENSED PRODUCTS ANALYSIS
Please choose the BRAND/LOGO
Products
Territories
Please list distributors and wholesalers by territories
Business Plan for Smiley Prospective Licensee
Date 2014 10

12. FINANCIAL OVERVIEW Your sales forecast with Smiley
TOTAL LICENSED SALES XXXX
in currency (ie, € / $ / £ etc)
YEAR
Forecast
2015
2016
2017
2018
2019
2020
NET SALES
XXXX
ROYALTY % on NET SALES
ACTUAL ROYALTY on NET SALES
Advertising & Prom Spend % (of NET SALES) to be spent locally in the Territory - CMB
Actual Adv & Prom Spend
Business Plan for Smiley Prospective Licensee
Date 2014 11

13. APPROXIMATE SALES TO ACCOUNT
FORECASTED KEY ACCOUNTS
Not applicable for DTR deals
CUSTOMER ACCOUNT [Name]
TERRITORY [Country]
APPROXIMATE SALES TO ACCOUNT
in currency (ie, € / $ / £ etc)
CUSTOMER PROFILE :
Please state Department Store, Hypermarket, Mail Order, Internet, Specialist Retailer, Sports Store, etc
Forecast 2014
Forecast 2015
Forecast
Eg, Auchan
Eg, France
Eg, €200,000
Eg, €250,000
Eg, €300,000
Eg, Hypermarket
If you work with independent accounts what is the number of doors you are distributing to? 
XXX
Business Plan for Smiley Prospective Licensee
Date 2014 12

14. APPROXIMATE LAUNCH PLAN
Not to fill in for FMCG categories, please go directly on slide 15
Please identify specific dates for the process of introduction of the Licensed Products (ie, ):
Launch stages
Spring / Summer
Autumn / Winter
Start of Design Period Date
DD.MM.YY
Design Approval Date
Pre-production Sample Approval Date
Sell in launch Date
Marketing materials approval Date
All Trade shows (name & Date)
Communications +Press + Promotion launch Date
Sell out\ Launch In Store Date
List of Retailers by Country
If you work on more than 2 seasons please add a page with the details and check box:
If you develop products constantly without seasons check box:
Business Plan for Smiley Prospective Licensee
Date 2014 13

15. -FMCG-APPROXIMATE LAUNCH PLAN
Please identify specific dates for the process of introduction of the Licensed Products (ie, ):
Launch stages
Launch dates
Start of Design Period Date
DD.MM.YY
Design Approval Date
Pre-production Sample Approval Date
Sell in launch Date
Marketing materials approval Date
All Trade shows (name & Date)
Communications +Press + Promotion launch Date
Sell out\ Launch In Store Date
List of Retailers by Country
Business Plan for Smiley Prospective Licensee
Date 2014 14

16. DESIGN CONCEPTS
Show us directions or concepts you are planning to develop with the Smiley brand or some other designs you have developed for another license companies (Any design submitted based on our brand is the sole property of the Smiley company). 
Design Concepts: (if attached in an additional document state below)
Business Plan for Smiley Prospective Licensee
Date 2014 15

17. Please contact Margherita Vecchio
Thank You!
Please contact Margherita Vecchio