1. AKC New Exhibitor Mentoring Program

2. History  Benched Shows  Match Shows  A Less Harried Time  Culture of Student/Apprentice

3. AKC New Exhibitor Mentoring Program Unique Dogs Entered In Conformation 2004 = 145,591 2005 = 144,456 2006 = 143,020 2007 = 140,532 2008 = 135,811 2009 = 130,437

4. AKC New Exhibitor Mentoring Program Unique Dogs Entered In Conformation  Decline 15,000+ Dogs 10.4%

5. AKC New Exhibitor Mentoring Program Loss Of Households  5000 + families per year try us and leave

6. AKC New Exhibitor Mentoring Program Proof of Concept  New Delegates Mentor Program  Judges’ Education Breed Mentoring

7. AKC New Exhibitor Mentoring Program Goals  Encourage newcomers  New exhibitors  New club members  Improve retention rates  Proper introduction to the sport  Not breed specific

8. AKC New Exhibitor Mentoring Program Andrea Jordan Lane Manager, Public Education

9. AKC New Exhibitor Mentoring Program Progress  400 Mentors to date  800 Mentees to date

10. AKC New Exhibitor Mentoring Program Survey Highlights  Response rate  Matches  Joined clubs  Competed at show

11. AKC New Exhibitor Mentoring Program Survey Conclusions  Negatives  Timeliness  Responsiveness  Frustration  Positives  Successes/Responses

12. AKC New Exhibitor Mentoring Program Program Improvements  New Plan  Models Canine Ambassador  Gives Mentees some control  Provides options if no follow through

13. AKC New Exhibitor Mentoring Program Down the Road  Expand the program to:  Companion Events  Canine Partners

14. AKC New Exhibitor Mentoring Program Down the Road  Canine Experiences Opportunity for club to host a day of mentoring Outreach to new registrants as introduction

15. AKC New Exhibitor Mentoring Program Parent Club Involvement  Are you offering breed specific mentoring to new exhibitors?  Will you help recruit mentors for New Exhibitor Mentoring Program?

16. AKC New Exhibitor Mentoring Program Contact Information  Public Education Department Andrea Jordan Lane, Manager ajl@akc.org 919-816-3722

17. AKC New Exhibitor Mentoring Program Thank you Questions & Answers