1. Kelly Lancaster Promotional Strategies for Meetings and Conventions May 11, 2009

2. Presentation Outline Introduction Introduction The 5 W’s The 5 W’s The 5 P’s The 5 P’s The Convention The Convention Educational Sessions Educational Sessions Keynote Speakers Keynote Speakers Ancillary Event Ancillary Event Sponsorship Opportunities Sponsorship Opportunities Exhibitor Prospectus Exhibitor Prospectus Press Kit Press Kit Banner Ad Banner Ad Promotional Sticker Promotional Sticker Specialty Advertising Specialty Advertising NBTA Ad NBTA Ad Competition Competition Convention Evaluation Convention Evaluation Wrap Up Wrap Up Questions Questions

3. Introduction The association I have focused my project on is the National Business Travel Association. The association I have focused my project on is the National Business Travel Association. The Title of the event is: 2009 NBTA International Convention and Exposition The Title of the event is: 2009 NBTA International Convention and Exposition

4. The 5 W’s Why- it is set up by the NBTA to connect the business travel world and promote the value of business travel management. Why- it is set up by the NBTA to connect the business travel world and promote the value of business travel management. Who-It is for all NBTA members, their families, meeting planners, and any buyers and suppliers associated with the business travel industry. Who-It is for all NBTA members, their families, meeting planners, and any buyers and suppliers associated with the business travel industry. When- it is August 23-26 of 2009 When- it is August 23-26 of 2009 Where-in San Diego California, it is being held at the San Diego Convention Center. Where-in San Diego California, it is being held at the San Diego Convention Center. What- the convention is for people in the business travel industry to get educated about recent emerging trends, as well as networking with their peers, and meeting with over one thousand business travel sellers. What- the convention is for people in the business travel industry to get educated about recent emerging trends, as well as networking with their peers, and meeting with over one thousand business travel sellers.

5. The 5 P’s Product-the convention and exposition itself. The value is high because not only will people in the travel business industry get educated in the seminars and speakers, but they will be able to network and see new products. Product-the convention and exposition itself. The value is high because not only will people in the travel business industry get educated in the seminars and speakers, but they will be able to network and see new products. Price-It depends on when you register. Also depends on type of member. Registration prices range from $300 to $1,125. Price-It depends on when you register. Also depends on type of member. Registration prices range from $300 to $1,125. Place-the San Diego Convention Center. Place-the San Diego Convention Center. The three headquarter hotels are: the Hilton Bayfront Hotel, the Manchester Grand Hyatt, and the Marriott S.D. Hotel and Marina. The three headquarter hotels are: the Hilton Bayfront Hotel, the Manchester Grand Hyatt, and the Marriott S.D. Hotel and Marina.

6. The 5 P’s Continued Public relations-There are four press releases posted on the convention website. Public relations-There are four press releases posted on the convention website. Positioning-This event is very unique because it is the only business travel related convention and exposition in the Untied States. Positioning-This event is very unique because it is the only business travel related convention and exposition in the Untied States. I will go in to detail about their competition on a international level later. I will go in to detail about their competition on a international level later.

7. The Convention How do they get attendees to stay longer? How do they get attendees to stay longer? President Bill Clinton is speaking on the last day. President Bill Clinton is speaking on the last day. They are also having a closing reception that night at Hilton Bayfront San Diego Hotel. They are also having a closing reception that night at Hilton Bayfront San Diego Hotel.

8. The Convention Agenda 4 days of the Convention 4 days of the Convention Registration every morning Registration every morning Chapter President Council Meetings (On Wiki) Chapter President Council Meetings (On Wiki) NBTA Foundation Golf Classic (Ancillary Event) NBTA Foundation Golf Classic (Ancillary Event) Nightly receptions Nightly receptions Opening and Closing Receptions (On Wiki) Opening and Closing Receptions (On Wiki) Over 65 educational sessions Over 65 educational sessions 4 General Sessions with Keynote Speakers 4 General Sessions with Keynote Speakers Exposition going on everyday as well. Exposition going on everyday as well.

9. Educational Sessions Examples of the sessions being offered at this years convention: Examples of the sessions being offered at this years convention: Managing Your Emotional Energy/Conflict Resolution Skills Managing Your Emotional Energy/Conflict Resolution Skills The ROI of Business Travel The ROI of Business Travel The Case for Chartered Air in Down Economy The Case for Chartered Air in Down Economy Brazil-Beyond the Basics Brazil-Beyond the Basics Small Meeting- Big Savings Small Meeting- Big Savings

10. Keynote Speakers On Wikispace On Wikispace

11. Ancillary Event On Wikispace On Wikispace

12. Sponsorship Opportunities Two types of possible sponsorship Two types of possible sponsorship Host/Supporting Sponsorship Host/Supporting Sponsorship Tiered Sponsorship Tiered Sponsorship -Diamond Sponsors -Gold Sponsors -Prime Sponsors -Partner Sponsors -General Sponsors -Media Sponsors

13. Exhibitor Prospectus On Wikispace On Wikispace

14. PRESS KIT

15. Banner Ad They have a section on the website where you can inquire about sponsoring a banner ad They have a section on the website where you can inquire about sponsoring a banner ad The price to advertise on the website is $4,800 for a three month minimum commitment. They have already sold a lot of ad space to different companies. The price to advertise on the website is $4,800 for a three month minimum commitment. They have already sold a lot of ad space to different companies. House Ad Example House Ad Example

16. Merchandise The NBTA does not offer actual physical merchandise, such as t-shirts. The NBTA does not offer actual physical merchandise, such as t-shirts. However, the website does have all the educational sessions PowerPoint’s and handouts available from last year’s convention. However, the website does have all the educational sessions PowerPoint’s and handouts available from last year’s convention. As well, as the keynote speakers from 2008’s PowerPoint’s, these are all available as free downloads so they make no actual revenue from doing this. As well, as the keynote speakers from 2008’s PowerPoint’s, these are all available as free downloads so they make no actual revenue from doing this.

17. Promotional Sticker The sticker will say “NBTA San Diego/09” on it and it will be blue with an airplane in the background, just like on their website. The sticker will say “NBTA San Diego/09” on it and it will be blue with an airplane in the background, just like on their website. The sticker is oval shaped, made out of white gloss permanent. The sticker is oval shaped, made out of white gloss permanent. The price for 5,000 is $271.50 and 10,000 for $382.00 (Sticker.com). The price for 5,000 is $271.50 and 10,000 for $382.00 (Sticker.com). Hand Out Hand Out

18. Specialty Advertising Giveaway for all attendees Printed airline travel bags. They are official size airline carry-on bags. The pricing for these bags is $1.60 each for 2,500 or more. There is also a flat $40.00 setup charge to print our logo on the bags. I would probably order around 6,500 airline travel bags. This will cost the NBTA $10,400.

19. Specialty Advertising Giveaway for Board Members, Committee Members and VIP’s They will be receiving travel slim-away alarm clocks with the NBTA logo on them. The pricing for the alarm clock is $4.95 a clock. I will be ordering 500. The total cost will be $2,475, which includes an additional imprint setup charge of $50.00

20. NBTA Ad   Most of the advertisements they have done is through the internet on industry related websites.   Business Week   4 by 6 Ad example

21. Competition The two competitors to the NBTA Convention are: - The Business Travel Conference 09, in West London -The Business Travel Show in 2010 in London.

22. NBTA Convention Evaluation On Wikispace

23. Wrap Up Importance of the Economy to the NBTA Convention Last minute Keynote Speakers!

24. Questions???