1. “Unlearning” Myths PSA Print Material

12. PSA Student Examples

14. Large Dominant Image Simple phrases in three fonts or less, readable from 6 feet away A main slogan that sends the message or attempts to “unlearn” the myth(s) Some empty or white space, so that the eye can rest A light or calm coloured background A logical eye flow working from image to the text and through the phrases Use active verbs as opposed to phrases with “to be”

15. Working Towards Your Print PSA Select an affinity group/issue for whom/which there are misconceptions or myths List the “mythconceptions” Identify a message or “truth” behind the “mythconception” Identify phrases, images or messages that could lead viewers to unlearn the myth Identify a slogan that captures all what you want to say on the print material Plan the print material/layout, using the requirements/guidelines

16. Working Towards Your Video PSA Select an affinity group/issue for whom/which there are misconceptions or myths List the “mythconceptions” Identify a message or “truth” behind the “mythconception” Identify phrases, images or messages that could lead viewers to unlearn the myth Identify a slogan that captures all what you want to say at the end of the video Plan the video, using the story board, so that a story emerges