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Published byGabriel Ramsey Modified over 9 years ago
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A World Gone Digital, Social, Mobile Modern Marketing & Social Selling @jill_rowley | #SocialSelling
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Meet the Modern Buyer Digitally-driven Socially-connected Mobile Empowered @jill_rowley | #SocialSelling
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#PurposeBeyondProfit #MakeMoneyThatMatters @jill_rowley | #SocialSelling
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Interruptive Strategies
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Only 33% of buyers trust what a logo tells them But 92% trust what another buyer tells them! @jill_rowley | #SocialSelling
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@jill_rowley | #SocialSelling
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13 You want to be part of their trusted network. @jill_rowley | #SocialSelling
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Mindset: from Selling to Helping Skill-set: digital, social Toolkit: a fool with a tool is still a fool
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Social Selling is using Social Networks to do Research to be Relevant to build Relationships that drive Revenue. @jill_rowley | #SocialSelling
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5 Pillars, Practices, Principles of Social Selling @jill_rowley | #SocialSelling
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With Whom Should You Connect? 1. People you went to school with 2. Your personal network (friends) 3. Colleagues and partners 4. Customers/partners you have met in person 5. Those in your professional contact list 6. People you want to get to know 7. Industry Influencers - Event Speakers 8. People you meet at this event @jill_rowley | #SocialSelling
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@jill_rowley #SocialSelling Use Your Alumni Network
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Don’t be Single Threaded @jill_rowley | #SocialSelling
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The Art of a LinkedIn Invite @jill_rowley | #SocialSelling
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Content is Currency
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Let’s talk about Twitter!Let’s talk about Twitter! @jill_rowley | #SocialSelling
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1.Pick a simple and short username (this is your brand) 2.Create a personal profile 3.Upload a good picture (no eggheads!) 4.Include your LinkedIn URL in your bio 5.Listen first, find your voice 6.Follow influencers and experts in your field; Create lists 7.Share things that are useful and relevant to your followers 8.Do no just self-promote or share your stuff 9.Engage with your followers (@reply, RT and mention) 10.Use #hashtags – example is #EdTech #K12 #CE15 @jill_rowley | #SocialSelling
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BENEFITS OF USING TWITTER: 1.See what’s going on with your customers, partners, and competitors 2.Interact and connect with influencers in your industry/segment 3.Discover content and learn 4.Become more influential in your area 5.Engage with potential buyers (“prospects”) 6.“Attend” events @jill_rowley | #SocialSelling
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31@jill_rowley | #SocialSelling
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32@jill_rowley | #SocialSelling
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Know thy buyer - It’s not just who you know, but what you know about who you know Be where your buyers are - both offline & online People who serve more sell more Technology won’t replace people, but people who don’t use technology will be replaced Change is the only constant @jill_rowley | #SocialSelling
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The ABCs of Social – Always Be Connecting
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