1. OELA Homepage Heat Map http://www2.ed.gov/about/offices/list/oela/index.html

2. HEAT MAP  7 days of traffic  712 visits – Google Analytics had 644  529 clicks – 407 were on clickable items Test dates: Nov 5-11, 2015

3. CLICK MAP  7 days of traffic  712 visits – Google Analytics had 644  529 clicks – 407 were on clickable items Test dates: Nov 5-11, 2015

4. TOP CLICKS  2016 NPD Grant Competition – 9.8%  English Learner Guidance – 6.8%  English Learner Tool Kit -- 6.7%  Programs/Initiatives -- 5.5%  Reports & Resources – 4.5%  Search box – 4.3%  These 6 links account for 37.6% of all clicks Test dates: Nov 5-11, 2015

5. TOP AREAS  What’ New Box  25.9% of all clicks – 2016 NPD Grant Competition -- 9.8% – English Learner Guidance -- 6.8% – English Learner Tool Kit -- 5.7% – Webinar Series -- 2.8% – Early Learning Tool Kit and Facebook combined for 0.8% of all clicks Test dates: Nov 5-11, 2015

6. TOP AREAS  Office Bubble  16.4% of all clicks – Programs/Initiatives -- 5.5% – Reports & Resources -- 4.5% – Laws, Regs & Guidance -- 2.1% – Office Contacts -- 1.9% – Home -- 1.0% (this is the homepage) – News and FAQs combined for 1.4% of all clicks Test dates: Nov 5-11, 2015

7. TOP AREAS  What’ New Box and Office Bubble  42.3% of all clicks  Note: 8 clicks on More Resources, even though it’s not clickable. More than,… – Facebook – Early Learning Tool Kit – FAQs – News Test dates: Nov 5-11, 2015

8. OTHER AREAS  Main Content Area Links  3.3% of all clicks – http://ncela.ed.gov -- 2.8% – http://ncela.ed.gov/listserv -- 1.5% – askncela@leedmci.com -- 0 clicks  Note: all the clicks on non- clickable items  This is fairly normal as people tend to click while reading. Test dates: Nov 5-11, 2015

9. LOW CLICKS  askncela@leedmci.com -- 0 clicks  Facebook -- 1 click  FAQs -- 3 clicks  Early Learning Tool Kit -- 3 clicks  News -- 5 clicks Test dates: Nov 5-11, 2015

10. THOUGHTS  What’ New Box – 8% of clickable space – 25.9% of all clicks  Office Bubble – 9% of clickable space – 16.4% of all clicks  Main Content Area Links – 83% of clickable space – 3.3% of all clicks  Conclusion – 17% of clickable OELA space accounted for – 42.3% of all clicks Test dates: Nov 5-11, 2015

11. THOUGHTS  The OELA homepage would probably be more successful if 83% of clickable space received more than 3.3% of clicks.  Increased formatting and including popular content links in the Main Content Area would probably increase overall clicks on the page. Test dates: Nov 5-11, 2015