2. Fall University- Wide Employment Fair Over 120 organizations to attend! Free LinkedIn portraits available. View the list at: www.svsu.edu/careers Friday, October 16 12-3 pm Curtiss Hall Banquet Rooms

3. Consistent across all platforms Resume and LinkedIn profile match Facebook, Twitter, Instagram are elements of your personal brand  be aware of the message you are presenting Objective proof is always necessary Keep it simple – people need to be able to remember it Google your name Information on you is already out there – might as well maximize it Building a Personal Brand www.svsu.edu/careers

4. Boston Marathon bombing victim Halloween costume makes Michigan woman target on social media A photograph posted to Alicia Lynch's Twitter account, @SomeSkankinMI, shows the Michigan woman wearing an SVSU race shirt with fake scars on her legs. The photograph has gained national attention and led to death threats following the costume tweet. http://www.mlive.com/news/saginaw/inde x.ssf/2013/11/boston_marathon_bombing _victim.html Manage your online presence

5. Do you have an online presence? What are you portraying about yourself to potential employers? OR TIP: Google yourself Your Online Presence www.svsu.edu/careers

6. The world’s LARGEST professional network LinkedIn has reached 250 million members, and is growing at more than two members per second. Holds your active online resume What is LinkedIn? www.svsu.edu/careers

7. Visit: http://www.linkedin.com/http://www.linkedin.com/ Your LinkedIn Profile may include the following: Summary Experience Education Certifications Groups Following Skills & Endorsements Recommendations Photo Connections (and more!) You can add and should update it continuously overtime Create a Profile www.svsu.edu/careers

8. Use “action words” to articulate experience Visit www.svsu.edu/careers for online tutorials and tips (focus on effective bullet statements)www.svsu.edu/careers Reach-out to employers, faculty, community members for a recommendation and/or endorsement highlighting your skills Add Experience www.svsu.edu/careers

9. 41% of LinkedIn recruiters consider Volunteer Experience as valuable as Work Experience Helps to create your professional brand Shows what you are passionate about Organizations that you are a member of should also make it to your LinkedIn profile Add Volunteer Involvements & Other Experience www.svsu.edu/careers

10. Your photo should be a headshot (clean, clear, professional). Assists in building your professional brand Easy for connections to identify you (I know him!) Add a Photo www.svsu.edu/careers

11. Public Profile Settings Make your profile visible to everyone who visits your page Create a custom URL under your Settings for Google search results www.svsu.edu/careers

12. General LinkedIn Best Practices Treat LinkedIn like your online resume; be robust When you submit a resume online or meet with a Hiring Manager in person, they WILL check to see what your profile looks like on LinkedIn You can upload pictures, writing samples, and other media to enhance your professional portfolio www.svsu.edu/careers

13. Connect to people you know If you ran into this person would you feel comfortable saying hello? TIP: Connect with a personal message www.svsu.edu/careers

14. Follow Companies & Influencers www.svsu.edu/careers

15. Join Groups www.svsu.edu/careers

16. Be Active Treat LinkedIn like your professional Facebook. Activity in groups, following companies, and connecting to industry professionals will help you be “in the know” www.svsu.edu/careers

17. Job Board Recruiters utilize LinkedIn to recruit students directly Growing number of companies are choosing LinkedIn as a location to post their available career positions www.svsu.edu/careers

18. LinkedIn 101 Learning Webinar http://www.youtube.com/watch?v=cq3gNCv1xUg Dos & Don’ts Article http://www.inc.com/welcome.html?destination=ht tp://www.inc.com/kevin-daum/20-critical-dos- and-donts-of-linkedin-networking.html 6 Ways to Grow Your LinkedIn Connection http://www.socialmediaexaminer.com/successful -linkedin-networking/ FREE Recourses www.svsu.edu/careers

19. Cardinal Career Network www.svsu.edu/careers

20. Career Services www.svsu.edu/careers Cardinal Career Network Activity Summary (JULY 1, 2014 – JUNE 30, 2015) Total Employers5,609 (+16%) New Employers*791 Total Contacts9,764 (+21%) New Contacts*1,690 Total External Jobs Posted*8,034 Unique Student/Alumni Logins*6,491 Total External Job Views*245,658 As of 10/13/15, we have 5,840 employers

21. Career Services www.svsu.edu/careers

22. Login at http://www.svsu.edu/careershttp://www.svsu.edu/careers Cardinal Job Postings Recruited / posted exclusively for SVSU NACElink Extended Job Search National Association of Colleges & Employers Create Job Search Agents Personalize resumes/cover letters for positions that accept them in CCN Cardinal Career Network Tips www.svsu.edu/careers

23. Fall University- Wide Employment Fair Over 120 organizations to attend! Free LinkedIn portraits available. View the list at: www.svsu.edu/careers Friday, October 16 12-3 pm Curtiss Hall Banquet Rooms

24. T H A N K Y O U careers@svsu.edu 989.964.4954 www.svsu.edu/careers 24